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Are You And Your New Venture Positioned For Success?

Startup Professionals Musings

Business success is all about two-way communication, between you and your customers, investors, partners, and internally between team members. The rules for success in any given business are not in the back of the book. Instead, find a partner with domain experience. Balance of technical and business knowledge.

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). It’s nice to finally not be in stealth mode! Let me not bury the lede. When Ethan was considering leaving Google we talked about it.

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Stealth Mode Startup

www.frozennorth.org

Stealth Mode Startup. Ideas dont have a lot of value by themselves, they tend not to be unique, and by staying secret a startup gives up the chance to get valuable feedback from prospective customers and partners. Let me add another reason to that list: it isnt always that hard to figure out what a stealth-mode startup is really doing.

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6 Reasons Startups Should Skip the Big-Bang Launch

Startup Professionals Musings

Startups which insist on operating in stealth mode in fear of competitor response miss the more important customer response. Startups need the agility to test various business models and positioning messages. Partners and distribution channels will take you seriously.

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These 8 Disciplines Define A Fundable Entrepreneur

Startup Professionals Musings

Even new entrepreneurs should be able to move from an idea to a legal entity within a couple of months, finalize their business plan in the new few months after that and have a prototype solution built within six more months. Find a partner and core team early to supplement your expertise.

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

For example, by using high-res EEG headsets and eye trackers on Polish and Dutch IKEA customers, researchers learned about consumer reactions to green business strategies, which helped identify which business models customers were likely to accept, never accept, or accept in a few years. Image source ).

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Putting yourself out there! (part 2)

Austin Startup

What better way to test your product and business model than in front of 200 people within your target sector! Sprung in stealth mode! One of the tips Matt suggested was to research the VC/angel panel to understand their backgrounds, business status and what things interested them.

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