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Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Retention : The percentage of customers who continue to use a product or service after a certain period of time, typically measured over weeks, months, or years. Retention over 50% is considered top quartile.

Retention 109
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Startup Metrics

TechEmpower

Proving your Business Model Works - Build, Define, and Review But how do you prove your numbers? R : Retention - Do they come back & re-visit over time? R : Revenue - Can you monetize any of this behavior? These two questions/answers can help define the early proof points for your company.

Metrics 260
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9 Business Model Components For New Business Funding

Startup Professionals Musings

An effective tool I see used more and more, as a prelude to a more detailed business plan, is the Business Model Canvas , first introduced by Alexander Osterwalder back in 2008. In my experience as a new business advisor, a business is nothing until people are aligned and work in sync. Key activities. Try this one.

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5 Strategies For Balancing Revenue Versus User Growth

Startup Professionals Musings

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. A business only achieved critical mass by becoming cash-flow positive. Both have worked.

Revenue 434
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Two-thirds of an organization’s business comes from existing customers, so pay attention to them. You can calculate retention using the following formula: Customers at the end of the period – new customers gained within the period / the number of customers at the beginning of the period x 100 = customer retention rate.

Retention 113
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The Biggest Barriers Keeping Your Startup From Seeing Its Full Potential

ReadWriteStart

They want to open new offices, generate more revenue, and ultimately, secure higher profitability. . And the revenue from your existing customers alone may not be enough to cut it. . Customer retention is the practice of ensuring that your current customers stay with your brand and/or continue buying from you in the future.

Startup 127
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Impressions from Pocket Gamer Connects in London

VC Cafe

With the increasing competition in the mobile gaming market, developers are recognising the need to keep players engaged and invested in their games for longer periods of time in order to drive monetisation and retention. What events sparked the major revolutions in business models and distribution? /1