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Seed Stage Funding 101: What it Is & How it Works

The Startup Magazine

This suggests the firm should have a list of paying customers, consistent sales cycles, a clear value proposition, and a developing revenue pipeline in the ideal situation. During the pre-seed fundraising stage, investors need a viable business plan to base their investments on.

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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. Technology in search of a market.

Lean 315
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

There are other factors involved in making your decision, such as: The complexity of the buying cycle. Account-based sales cycles are more complex than a sales cycle targeting one person. The sales cycle will be longer than that of a small business owner deciding for themselves.

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The Virus Survival Strategy For Your Startup

Steve Blank

But next the question is, ‘What happens to my business?”. The questions every startup or small business CEO needs to ask now are: What’s my Burn Rate and Runway? What does your new business model look like? What does my business model look like now? Is this a three-month, one-year or a three-year problem?

Burn Rate 436
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How Pertino is reinventing the future of business networking

Lightspeed Venture Partners

From a business model perspective, the Pertino team observed how the shift to the cloud was enabling an entirely new class of IT services that could empower the little guy. Instead of selling to the CIO (which could have long, costly sales-cycles), Pertino has focused on marketing and selling their services directly to the end-user.

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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self). Requires venture funding because you have no income, and if you’re successful you’ll need lots of people and tech to run the business.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

It’s so important to line up the type of marketer and leadership that fits the business model, the product, or even the founder’s philosophy or early attempts at marketing. EM: My rule of thumb is to look at the length of the sales cycle. Some startups have really long sales cycles.

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