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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. We had a killer team and all the right skillsets.

Lean 315
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

For example, recently I was in the market for some transcription software. I headed to Google to search for “best transcription software” and read some blog posts that reviewed the best options. There are other factors involved in making your decision, such as: The complexity of the buying cycle. most commonly popped up.

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How Pertino is reinventing the future of business networking

Lightspeed Venture Partners

Over a coffee in a small office in Cupertino (yes, their name is related to their founding hometown), we talked about how it was the right time to build a new networking company due to the confluence of three major trends: cloud, software defined networking (SDN), and the consumerization of IT. The discussion struck a chord with us.

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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

But to do it, you need to actually have a sustainable business model. Starting a business is too risky. Jeremy Johnson , founder of Andela , which embeds talented software engineers on the African continent into top engineering organizations worldwide. The problem was had the wrong business model at the time.

Cofounder 142
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Strategy Roundtable For Entrepreneurs: Exciting Companies Lined Up For Microsoft Startup Grant Finals

ReadWriteStart

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. The company already has paying customers and a validated business model.

India 123
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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

But to do it, you need to actually have a sustainable business model. Starting a business is too risky. Jeremy Johnson , founder of Andela , which embeds talented software engineers on the African continent into top engineering organizations worldwide. The problem was had the wrong business model at the time.

Cofounder 120
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. It’s so important to line up the type of marketer and leadership that fits the business model, the product, or even the founder’s philosophy or early attempts at marketing.

Marketing 120