Designing a Corporate Entrepreneurship Program – A Qualcomm Case Study (part 1 of 2)
Steve Blank
JANUARY 28, 2013
Thus began our search for a program that would properly balance the focus on the present with the need to increase our options for the future. Filed under: Big Companies versus Startups: Durant versus Sloan , Business Model versus Business Plan , Customer Development , Teaching. Qualcomm Innovation Process.
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