Viral marketing seems to be a part of every startup's business model these days. The bottom line is that viral growth is easy to talk about but hard to execute. In fact a good deal of luck is involved in any successful viral marketing campaign. If viral growth takes off, great, but don't hold your breath. MORE >>

As part of our Lean LaunchPad  classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. Read Business Model Generation pages 1-72, and The Four Steps to the Epiphany Chapter 3. So today, I offer my next attempt. MORE >>

Attendance was smaller than expected given how widespread this business model is, but it was high quality. Virality must be baked into the product experience. Freemium = large customer base = Small Business Market. Businesses are wary of unpublished business models. Freemium and SaaS are not the same. MORE >>

Startup Marketing Blog – By Sean Ellis Unlocking Startup Growth By Sean Ellis of 12in6 Apr 2nd 09 The Right Business Model for Your Startup The right business model is critical to sustainably drive scalable adoption of your startup’s product or service.  Your two primary customer groups have opposing needs.  MORE >>

Business schools teach aspiring executives a variety of courses around the execution of known business models, (accounting, organizational behavior, managerial skills, marketing, operations, etc.). In contrast, startups search for a business model. This class is not about how to write a business plan. Payer?  MORE >>