A Smart Bear: Startups and Marketing for Geeks

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Don't write a business plan

A Smart Bear: Startups and Marketing for Geeks

"You need a business plan" is the mantra of MBA types. As they say , businesses don't plan to fail, they fail to plan! Let's do some quotes: "Without a business plan, how will you know whether you can make a profit?" ( source ). "A Many businesses fail due to poor planning.

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Why large companies acquire small companies

A Smart Bear: Startups and Marketing for Geeks

With a current market cap north of $400B, with 20% profit margins and high growth (given their size), paying $1B for Instagram or even $19B for WhatsApp looks brilliant in hindsight, even though neither company had a business plan.

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No, that IS NOT a competitive advantage

A Smart Bear: Startups and Marketing for Geeks

It should be part of your business plan that other people will copy you. There's too much energy, availability, intelligence and opportunity in the world to hide behind outdated notions of intellectual property. Almost anything can be copied. In fact, I'd claim that anything of any value will be copied.

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The mid-market briar patch

A Smart Bear: Startups and Marketing for Geeks

I know, I know, I just said hiding your business plan is silly , but although I’ve shared our “secret” plan with dozens of people in person, it’s a little different publishing it in front of 30,000 RSS subscribers… at least, not yet.)

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Of course it's not that simple, and many business plans I've seen (unintentionally) omit many of the true costs of acquisition. C can be driven down with cheaper ads, better lead quality, a more efficient conversion rate, and straightforward trials with minimal tech support.

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More money if you do, more money if you don’t

A Smart Bear: Startups and Marketing for Geeks

Today you have a business plan, featuring a plausible growth trajectory (neither too conservative nor too optimistic), and an associated cost structure to drive signups and service customers. .” – people asking you to take their money Actually, they’re right. You do need more money than you think.

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Startup Therapy: Ten questions to ask yourself every month

A Smart Bear: Startups and Marketing for Geeks

In the last post I beat you to death about ditching your business plan but failed to provide an alternative.

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