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Business Modeling is Process, not an Event

The Entrepreneurial Mind

How do I get information to them, and how do they want to get the product? Developing a sound business model in a startup venture helps improve the chances that the business will survive the launch, begin to gain acceptance in the market and grow. When we expanded our health-care business from Raleigh into Charlotte, N.C.,

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The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value

Duct Tape Marketing

If you’re in the tech business, and especially if you work with SaaS products, you’ve definitely heard of, and can likely calculate, these values. If you’re not in the tech industry, you should learn about these numbers, as they have enormous value for businesses of every type and size. Here’s a simple example.