Steve Blank
MAY 17, 2010
Last week one of the schools I teach at invited me to judge a business plan contest. I suggested that they first might want to read my post on why business plans are a poor planning and execution tool for startups. At best I think business plan competitions are a waste of time.
Steve Blank
AUGUST 31, 2009
In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. The Focus on Execution Versus Learning and Discovery The product development model assumes that customers needs are known, the product features are known, and your business model is known.
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Steve Blank
MARCH 3, 2015
Berkeley Haas Business School is a leader in entrepreneurship education. It has replaced how to write a business plan with hands-on Lean Startup methods. The final deliverable for that class was a 30-page business plan. We had multiple business plan competitions. Today the U.C. Seeing Is Believing.
Steve Blank
APRIL 16, 2013
There was nothing suggesting that startups and new ventures needed their own tools and techniques, different from those written about in HBR or taught in business schools. To fill this gap I wrote The Four Steps to the Epiphany , a book about the Customer Development process and how it changes the way startups are built.
Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
Steve Blank
APRIL 16, 2013
There was nothing suggesting that startups and new ventures needed their own tools and techniques, different from those written about in HBR or taught in business schools. To fill this gap I wrote The Four Steps to the Epiphany , a book about the Customer Development process and how it changes the way startups are built.
Steve Blank
SEPTEMBER 22, 2011
As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. Read Business Model Generation pages 1-72, and The Four Steps to the Epiphany Chapter 3. Step 1: Set Up Team Logistics.
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