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Are Business Plans Still Necessary?

Both Sides of the Table

In an era of “launch and learn&# is there a need for a business plan? I have seen really great product people espouse the death of the business plan. So, definition: when I talk about a business plan I’m not talking about a 40-page Word document outlining your market approach.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. The Focus on Execution Versus Learning and Discovery The product development model assumes that customers needs are known, the product features are known, and your business model is known.

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Blowing up the Business Plan at U.C. Berkeley Haas Business School

Steve Blank

Berkeley Haas Business School is a leader in entrepreneurship education. It has replaced how to write a business plan with hands-on Lean Startup methods. The final deliverable for that class was a 30-page business plan. We had multiple business plan competitions. The Business Plan is Dead.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? For software, we have many - you can enjoy a nice long list on Wikipedia. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." This is a common mistake.

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Document Your MVP for a Developer

SoCal CTO

And in the case of defining mobile/web/software, there is even more variability in terms of form and format. Business Concept The key first part of the conversation with a developer is having a good capture of the business more broadly. The business canvas model is a good short list. Or you can have a pitch deck.

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Entrepreneurship as a Science – The Business Model/Customer Development Stack

Steve Blank

In the last decade open source software (e.g It’s the combination of Business Model Design and Customer Development. Business Model Design. Business Model Design Gets Dynamic, Customer Development Gets Strategic. Business Model Design Meets Customer Development.

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Customer Validation - 33 Great Articles

SoCal CTO

" One was an enterprise software product. In both cases, the answer was that the founder would go to find other ideas, turn those into paper descriptions and validate it with customers. Customer Validation 101. " Today I had two conversations with early stage startups (see Free CTO Consulting ). billion dollar mistake.

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