A Smart Bear: Startups and Marketing for Geeks

JANUARY 7, 2014

Today you have a business plan, featuring a plausible growth trajectory (neither too conservative nor too optimistic), and an associated cost structure to drive signups and service customers. But what if, nine months from now, revenue isn’t growing quite as quickly as you planned? You do need more money than you think.

Revenue 270

Revenue Finance Equity Engineer 270

A Smart Bear: Startups and Marketing for Geeks

DECEMBER 21, 2009

In the last post I beat you to death about ditching your business plan but failed to provide an alternative. For example, I'm an engineer, so my first answer to "Why don't you have more customers?" Cartoon by Andertoons. Most little companies aren't honest about this, yet it's possibly the most important question you could ask.

Startup 315

Startup Revenue Cofounder Sales 315

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

Is that true or is there some engine there I’m not familiar with? So if I were you I would say, ‘That is not a viable engine.’ Obviously anybody that’s popular, that’s some of it, but, you know, it’s not a fundamental part of your business engine. A couple more things there.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

A Smart Bear: Startups and Marketing for Geeks

MAY 22, 2012

The most common argument I hear targeting the middle is: “Small businesses have no money, and the large companies already use Entrenched Competitors X and Y, so it’s in the middle that there’s opportunity.” WP Engine is a perfect example of this. ” But there isn’t necessarily an opportunity.

Marketing 235

Marketing RSS Employee Software 235