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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

We're better than everyone else at SEO.". "A Of course it's not that simple, and many business plans I've seen (unintentionally) omit many of the true costs of acquisition. During beta-testing they would be guinea pigs. We're going to A/B-test our landing pages until the right message appears.". After release of v3.0