A Smart Bear: Startups and Marketing for Geeks
JULY 12, 2010
We're better at SEO and social media. Social media and SEO is ever-changing quicksand. It should be part of your business plan that other people will copy you. It's even true in hardware: Every mp3 player uses zillions of patents, but that didn't stop Apple from winning. Can't be true, right?
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Of course it's not that simple, and many business plans I've seen (unintentionally) omit many of the true costs of acquisition. Tags: How-To advertising branding lead-gen marketing positioning social media. Share the love in the comments section.
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A Smart Bear: Startups and Marketing for Geeks
DECEMBER 21, 2009
In the last post I beat you to death about ditching your business plan but failed to provide an alternative. More than that, knowing your "padding" as I used to call it is helpful in making decisions like "Can I afford to try this Risky Expensive Thing," such as making your first hire or trying a $20,000 media blitz.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 8, 2010
Related posts: Behind the scenes of a viral post: Why your startup shouldn't copy 37signals or FogCreek How I got 6000 RSS subscribers in 12 months Don't write a business plan New empirical data for SEO and social media marketing strategies Startup Therapy: Ten questions to ask yourself every month.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 24, 2011
If someone wants to become an entrepreneur, is it more important to keep looking for a really good media idea that you can do a month’s worth of customer development on or is it better to think of literally what complete start up can I make in a week? It’s not so much about doing the business plan.
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