A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

We're putting a 'Retweet' button inside the product to encourage viral growth.". This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth. I know of no companies who have " gone viral " because of buttons. Buttons are good — why not use them?

Software Review 261

Software Review Technical Review Viral Software Developers 261

Startup Professionals Musings

AUGUST 25, 2023

In the aftermath of the recent pandemic, which caused many businesses to close, a new raft of business workers and entrepreneurs are deciding to pursue their own dreams of being a new business owner, and controlling your own destiny. Do a written business plan to validate your thinking.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Yet in the business plans I see, the marketing content and budget are smaller than ever. There’s no business without show business.

Viral 228

Viral Marketing Startup Demand 228

Startup Professionals Musings

MARCH 25, 2023

Revenue growth (top line) then had to be converted into profit growth (bottom line), before a business was deemed to be self-sustaining and worthy of public investment. These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing.

Valuation 235

Valuation Revenue Viral Retention 235

Startup Professionals Musings

SEPTEMBER 22, 2022

Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 333

Marketing Revenue Matching Viral 333

Startup Professionals Musings

JUNE 21, 2020

Revenue growth (top line) then had to be converted into profit growth (bottom line), before a business was deemed to be self-sustaining and worthy of public investment. These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing.

Revenue 434

Revenue Valuation Viral Retention 434

Startup Professionals Musings

SEPTEMBER 3, 2021

Not so long ago, business leaders operated behind the scenes, and even long-time employees rarely heard from them or saw them in the news. Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost.

Stealth 362

Stealth Leadership Viral Social Media 362

Startup Professionals Musings

APRIL 7, 2023

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Make sure allocation amounts are reasonable.

Elevator Pitch 228

Elevator Pitch Salary Angel Investor Viral 228

Startup Professionals Musings

MARCH 5, 2021

We see evidence in the news every day of these irresistible forces of change, like the pervasive global penetration of the Internet, the impact of terrorist activities even to peaceful countries, the power of social media in building business relationships, and the depletion and pollution of natural resources. Economic instability.

Marketing 339

Marketing Startup Global Viral 339

Up and Running

JANUARY 22, 2020

But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. Organic Social Media Campaigns. And if you’re a dispensary owner or marijuana doctor, it’s VITAL that you create a Google My Business account so you rank for “near me” searches and stand out for free on the internet.

SMS 101

SMS Marketing Affiliate Social Media 101

Startup Professionals Musings

JULY 12, 2020

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Make sure allocation amounts are reasonable.

Elevator Pitch 336

Elevator Pitch Salary Angel Investor Viral 336

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Duct Tape Marketing

MAY 30, 2014

Your business plans are in place, perhaps you have sought out and won investors, and gotten a foothold in the market with your product. Let’s look at 7 ways entrepreneurs can use video to grow their new business. Viral Video Marketing. This is a time tested way to help personalize your business though.

Video 77

Video Widget Software Review Entrepreneur 77

YoungUpstarts

AUGUST 6, 2012

Students will even receive a minor in entrepreneurship as they develop their own business plans. Its first, Brooklyn Enterprise on Science and Technology (BEST) helps science and technology companies grow with a student patent program, intellectual property commercialization, help from business advisors, and funding recommendations.

Incubator 202

Incubator New York City Boston Intellectual Property 202

The Startup Magazine

JUNE 6, 2021

Come Up with a Business Plan. Creating a business plan shouldn’t be something way too time-consuming. It should be a clear, concise, and accurate representation of your vital business aspects and goals. Conclusion.

Social Media 173

Social Media Audience Affiliate Startup 173

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

NOVEMBER 11, 2013

In that context, I offer you my list of ten top startup failure causes, seen over and over again: No written plan. Don’t believe the old urban legend that a business plan isn’t worth the effort. The discipline of writing down a plan is the best way to make sure you actually understand how to transform your idea into a business.

Intellectual Property 251

Intellectual Property Startup Viral Early Stage 251

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Yet in the business plans I see, the marketing content and budget are smaller than ever. There’s no business without show business.

Customer 250

Customer Marketing Viral Demand 250

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Yet in the business plans I see, the marketing content and budget are smaller than ever. There’s no business without show business.

Marketing 260

Marketing Viral Demand Channel 260

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Yet in the business plans I see, the marketing content and budget are smaller than ever. There’s no business without show business.

Marketing 120

Marketing Viral Demand Channel 120

Startup Professionals Musings

OCTOBER 1, 2012

In that context, I offer you my list of ten top startup failure causes, seen over and over again: No written plan. Don’t believe the old urban legend that a business plan isn’t worth the effort. The discipline of writing down a plan is the best way to make sure you actually understand how to transform your idea into a business.

Intellectual Property 274

Intellectual Property Entrepreneur Viral Early Stage 274

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 146

Marketing SEM Viral Social Media 146

Startup Professionals Musings

MAY 31, 2014

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Make sure allocation amounts are reasonable.

Elevator Pitch 285

Elevator Pitch Salary Angel Investor Viral 285

Startup Professionals Musings

AUGUST 10, 2014

Revenue growth (top line) then had to be converted into profit growth (bottom line), before a business was deemed to be self-sustaining and worthy of public investment. In my view, the pendulum is swinging back, with investors looking more for the traditional indications of business integrity, stability and growth.

Revenue 246

Revenue Entrepreneur Valuation Viral 246

Startup Professionals Musings

AUGUST 5, 2018

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Make sure allocation amounts are reasonable.

Elevator Pitch 139

Elevator Pitch Salary Angel Investor Viral 139

Startup Professionals Musings

DECEMBER 3, 2013

We see evidence in the news every day of these irresistible forces of change, like the pervasive global penetration of the Internet, the impact of terrorist activities even to peaceful countries, the power of social media in building business relationships, and the depletion and pollution of natural resources. Economic instability.

Entrepreneur 257

Entrepreneur Global Viral Green 257

Gust

NOVEMBER 3, 2013

In that context, I offer you my list of ten top startup failure causes, seen over and over again: No written plan. Don’t believe the old urban legend that a business plan isn’t worth the effort. The discipline of writing down a plan is the best way to make sure you actually understand how to transform your idea into a business.

Intellectual Property 183

Intellectual Property Startup Viral Early Stage 183

Startup Professionals Musings

JUNE 26, 2016

Revenue growth (top line) then had to be converted into profit growth (bottom line), before a business was deemed to be self-sustaining and worthy of public investment. These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing.

Revenue 145

Revenue Valuation Startup Viral 145

Startup Professionals Musings

JULY 30, 2016

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Make sure allocation amounts are reasonable.

Elevator Pitch 120

Elevator Pitch Salary Angel Investor Viral 120

Startup Professionals Musings

MAY 2, 2010

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Yet in the business plans I see, the marketing content and budget are smaller than ever. There’s no business without show business.

Marketing 137

Marketing Startup Viral Demand 137

Up and Running

DECEMBER 14, 2011

Okay, so color me impartial, but the best book out there is still: The Plan-As-You-Go Business Plan by Bplans.com founder, Tim Berry. ” “Go ahead and skip around,” invites Berry, “No two businesses are alike, and so no two business plans will be alike.”

Entrepreneur 73

Entrepreneur Social Media Viral Public Relations 73

YoungUpstarts

JUNE 23, 2011

With the dotcom bubble burst in 2000, risk-averse investors wanted to invest in more than just a business plan – they wanted to see real customers and real revenue before they stumped up the money. Raising money when they were just starting – in the middle of a recession – was one of them.

Community 162

Community United States Colorado Social Media 162

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. It''s a good measurement because it captures both satisfaction and virality. We often tell founders that a business plan is nonsense. Alistair: There are plenty.

Analytics 167

Analytics Lean Widget Metrics 167