A Smart Bear: Startups and Marketing for Geeks
DECEMBER 21, 2009
In the last post I beat you to death about ditching your business plan but failed to provide an alternative. If you had zero revenue from now on, on what date would you run out of money? Finally, knowing "The day my business could die" helps focus your attention on activities that bring in revenue.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
He published revenue figures even when they were still pathetic , he pledged loudly and eagerly to give away lots of free copies to non-profits, and he revealed all his (remarkably effective) marketing strategies (updated here ) even though it meant competitors would learn them too. But one story beats a pile of AdWords A/B tests.
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A Smart Bear: Startups and Marketing for Geeks
JANUARY 7, 2014
Today you have a business plan, featuring a plausible growth trajectory (neither too conservative nor too optimistic), and an associated cost structure to drive signups and service customers. Costs arise ahead of associated revenue, especially for SaaS companies, so you need a cash investment to fund that growth.
A Smart Bear: Startups and Marketing for Geeks
MARCH 21, 2017
Revenue multiples, profit multiples, premium over the previous financing — these are metrics used by sellers to help determine a minimum acceptable price. Even for startups, it takes years for a new product to become good enough to demand many millions of dollars in revenue.). Yet mobile advertising revenues were paltry.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 24, 2011
Totally automate all that so it doesn’t bring me down all the time and instead I can sign all the revenue, because that’s fun. Obviously anybody that’s popular, that’s some of it, but, you know, it’s not a fundamental part of your business engine. It’s not so much about doing the business plan.
A Smart Bear: Startups and Marketing for Geeks
JULY 25, 2011
That’s great of course, because in a startup you either need to be making stuff or hauling in revenue — there’s no room for managers and executives and strategists. Construct a plausible business model. You make stuff. If you prove yours can work, you’re already ahead of the group.
A Smart Bear: Startups and Marketing for Geeks
MAY 22, 2012
And since the sales effort isn’t much different between 75 seats or 750, this is a lot more work for the revenue. Or looking at it another way, the total number of employees of mid-sized companies is 26m, whereas large is 60m.
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