A Smart Bear: Startups and Marketing for Geeks

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No, that IS NOT a competitive advantage

A Smart Bear: Startups and Marketing for Geeks

We're better at SEO and social media. Well 80% of the folks I meet tell me they're way better than average at SEO, Twitter, and "building communities" whateverthehell that means. Social media and SEO is ever-changing quicksand. It should be part of your business plan that other people will copy you.

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

We're better than everyone else at SEO.". "A Of course it's not that simple, and many business plans I've seen (unintentionally) omit many of the true costs of acquisition. We're going to A/B-test our landing pages until the right message appears.". A friend of mine knows how to get popular on Twitter.".

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Solving the "marketplace" business model

A Smart Bear: Startups and Marketing for Geeks

If there's a business plan less likely to succeed than a restaurant , this has to be it. At the same time, they also run television ads (with celebrities), are expert at SEO and AdWords, built a user-friendly web site, and do tech support for consumers. What are other advantages or pitfalls of marketplace-style businesses?

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Guest post round-up

A Smart Bear: Startups and Marketing for Geeks

Related posts: Behind the scenes of a viral post: Why your startup shouldn't copy 37signals or FogCreek How I got 6000 RSS subscribers in 12 months Don't write a business plan New empirical data for SEO and social media marketing strategies Startup Therapy: Ten questions to ask yourself every month.