A Smart Bear: Startups and Marketing for Geeks

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Don't write a business plan

A Smart Bear: Startups and Marketing for Geeks

"You need a business plan" is the mantra of MBA types. As they say , businesses don't plan to fail, they fail to plan! Let's do some quotes: "Without a business plan, how will you know whether you can make a profit?" ( source ). "A Many businesses fail due to poor planning.

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No, that IS NOT a competitive advantage

A Smart Bear: Startups and Marketing for Geeks

when Microsoft put 1,000 developers on IE and gave it away for free, destroying the market for web browsers), newly funded companies can spend ludicrous amounts of money to get market share (even if it means taking you down with them), and anyone can implement a "freemium" model. Almost anything can be copied.

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Solving the "marketplace" business model

A Smart Bear: Startups and Marketing for Geeks

If there's a business plan less likely to succeed than a restaurant , this has to be it. At the same time, they also run television ads (with celebrities), are expert at SEO and AdWords, built a user-friendly web site, and do tech support for consumers. Maybe it's the "go big or go home" mentality? A marketplace is born.

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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

” Introduced a few months ago as an Austin event, I’m now doing this live audio advice column to the web, taking phone calls from startups around the country. And then there’s three relatively new ones that are fast and web based. It’s not so much about doing the business plan. Jason: Right.

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Startup Weekend pep talk: It ain’t the code

A Smart Bear: Startups and Marketing for Geeks

So if these things — the raw materials and skills used in web-based startups — are necessary but insufficient, what is valuable? Construct a plausible business model. Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs. Those things are actually not the most important things.

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The mid-market briar patch

A Smart Bear: Startups and Marketing for Geeks

I know, I know, I just said hiding your business plan is silly , but although I’ve shared our “secret” plan with dozens of people in person, it’s a little different publishing it in front of 30,000 RSS subscribers… at least, not yet.) Would you do it again? Tips for doing it better?

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