Cold Emails: Can They Work, Or Are They Just Spam?
ConversionXL
MARCH 5, 2019
Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction. A sales pitch on Twitter or Facebook has the potential to be seen by thousands of people, but anyone who isn’t checking their timeline right then will likely miss it. Cold emails are persistent.
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