Steve Blank

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Building an Advisory Board In my travels outside the building I kept my eyes out for articulate and visionary scientists and engineers who had expertise we lacked, and were willing to help in an advisory capacity. I chose to hire engineers from within each of our target markets and set up “Steve’s one month MBA course for engineers.”

Engineer 198
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Massacre at IBM

Steve Blank

Long before there was the Lean Startup, Business Model Canvas or Customer Development there was a guy in Santa Barbara California who had already figured it out. consisted of product manager, hardware-engineering manager, software-engineering manager, applications analyst, and software designer. No one listened!”. Are you nuts

San Jose 256
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Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Steve Blank

While all the teams used the Mission Model Canvas , (videos here ), Customer Development and Agile Engineering to build Minimal Viable Products, each of their journeys was unique. And our course advisor, Tom Byers , Professor of Engineering and Faculty Director, STVP. Their recommendations drew on insights gleaned from over 242 !

Lean 385
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NYU Commencement Speech 2016

Steve Blank

NYU Engineering Commencement Speech. Thank you for the opportunity to address you on your graduation from this esteemed engineering school. When I retired after 21 years working in 8 startups, I was invited to be a guest lecturer at the business school at the University of California Berkeley. Let me give you an example.

Lean 221
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Ardent 1: Supercomputers Get Personal

Steve Blank

My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend. Forget the Hypertext idea and come on back to California. I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.”

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Teaching Entrepreneurship – Logistics

Steve Blank

In my last post I described my approach to one of the three classes I teach at Stanford in the engineering school: Fundamentals of Technology Entrepreneurship. A partner allows me the flexibility to miss a session or two (my job as a California Coastal Commissioner meets three days every month up and down the coast of California.)

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Solving the Innovator’s Dilemma – Customer Development in a Big Company

Steve Blank

At times I’ll do what I consider an extension of teaching; a two-day Customer Discovery/Validation intensive session with a large corporation serious about Customer Development at my ranch on the California Coast. Customer Development Without Agile Engineering Is A Plan For Failure. Solution : Get engineering buy-in by.