Ardent War Story 5: The Best Marketers Are Engineers
Steve Blank
OCTOBER 19, 2009
Building an Advisory Board In my travels outside the building I kept my eyes out for articulate and visionary scientists and engineers who had expertise we lacked, and were willing to help in an advisory capacity. Our company’s stock was an inducement, but all of them were in it to help us build a better computer. Context here.)
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