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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Building an Advisory Board In my travels outside the building I kept my eyes out for articulate and visionary scientists and engineers who had expertise we lacked, and were willing to help in an advisory capacity. Our company’s stock was an inducement, but all of them were in it to help us build a better computer. Context here.)

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Why The Future Of US High-Tech Is Bright

YoungUpstarts

Is the entire sector destined to a sudden and quick demise, similar to the dot-com bust of 2001, with widespread stock market collapses and mass layoffs? Most of the costs incurred by Microsoft in developing new versions of Windows involve paying engineers to write software codes. These costs are largely fixed.

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Ardent 1: Supercomputers Get Personal

Steve Blank

My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend. Forget the Hypertext idea and come on back to California. I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.”

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Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

Occam's Razor

In-stock status. In-stock status. Only 15 left in stock. Or, 1 in-stock in the REI store next to your office. Our average delivery times to California are 50% faster than Amazon. I love the nudge they have built-in showing how many in my size are in stock (only one!)…. Life of current price. Personalization.

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Story Behind “The Secret History” Part III: The Most Important.

Steve Blank

The Army offered Fred Terman, the Dean of Engineering at Stanford, a $5M contract to build an electronics countermeasures lab. When Terman said no, Sylvania, a tube company which built proximity fuse tubes in WWII, won the contract and set up its Electronic Defense Lab (EDL) in Mountain View California in the middle of an orchard.

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30 Entrepreneurs Reveal How They Came Up With Their Business Name

Hearpreneur

Our company is called Regex SEO, where regex stands for regular expression and SEO obviously for search engine optimization. Gaining inspiration from the cultural landmark in California, we wittingly named our company “Hollyweed”, which was in honor of the recent legalization of cannabis in the state. Thanks to Jim Snediker, Stock Mfg.

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Free Startup Docs: How Much Equity Should Advisors Get?

techcrunch.com

For example: If an advisor meets with the founding team monthly, is involved in recruiting talent for the business, and takes a few customer calls, then that advisor would be entitled to 1 percent of the company in the form of restricted stock or options, vesting over a two-year time frame. San Francisco, California. San Francisco, CA.

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