Steve Blank

article thumbnail

Massacre at IBM

Steve Blank

Long before there was the Lean Startup, Business Model Canvas or Customer Development there was a guy in Santa Barbara California who had already figured it out. How dare you,” the fab manager said. “We The supplier’s CEO directed his business unit general managers to take a SyncDev workshop. That night we flew to Boise.

San Jose 256
article thumbnail

Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Steve Blank

Although the class was run completely online, and even though they were suffering from Zoom fatigue, the 10 teams of 42 students collectively interviewed 1,142 beneficiaries, stakeholders, requirements writers, program managers, industry partners, etc. Team Fleetwise – Vehicle Fleet Management. All the presentations are worth a watch.

Lean 385
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Teaching Entrepreneurship – Logistics

Steve Blank

A partner allows me the flexibility to miss a session or two (my job as a California Coastal Commissioner meets three days every month up and down the coast of California.) TA’s make managing 60 students working on cases and team projects manageable. Finally our TA’s managed the mentors we had supporting the students.

article thumbnail

supermac War Story 1: Joining supermac

Steve Blank

The first step was to recruit a new management team. Now with a new infusion of $8 million dollars of venture capital, SuperMac had been resurrected from the dead and was attempting to restart. Why they were looking to me to run marketing wasn’t clear. They sold to a set of customers I knew nothing about.

article thumbnail

Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Reply Fred H Schlegel , on October 20, 2009 at 1:20 pm Said: I believe the MBA was originally developed with the idea of helping functional experts move more smoothly into upper management ranks. Unfortunately it became a gatekeeper degree of a sorts allowing all sorts of folks to sidestep real business experience.

Engineer 198
article thumbnail

Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. So their management teams were insisting that they OEM (buy from someone else) these products. Help them?!!

article thumbnail

Thanksgiving Day

Steve Blank

This year, with the kids grown, their choice was to fly up from Southern California and spend the holidays at our ranch. I hope we managed to teach our children compassion and charity for others. California, where even the rabbits are bigger than life! Your ranch has rattlesnakes and rabbits bigger than you?