Steve Blank

OCTOBER 19, 2009

I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. Context here.)

Engineer 198

Engineer Silicon Valley Part-Time VPE Advisory Board 198

Both Sides of the Table

OCTOBER 29, 2014

Phoebe had moved to the US (to Southern California) to set up shop, raise money and build a digital team to start to develop her online direct business (much of her product is sold through third-parties today – most of it offline) more fully. The market opportunity is unlimited as any mom I’ve ever spoken to about it can attest.

Merger 296

Merger Southern California eCommerce New Zealand 296

Steve Blank

MAY 28, 2009

Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Steve,&# he said, “you’re missing the most interesting part of vertical markets. Markets with Customer/Market Risk are those where the unknown is whether customers will adopt the product.

Vertical 144

Vertical Silicon Valley Marketing Customer 144

The Startup Magazine

JANUARY 15, 2020

Because you built your page in Kajabi, it is already seamlessly connected to everything else in your business, from your sales funnels to your checkout page, to your email marketing, to your analytics, and so much more.How are you planning to change your business with #KajabiPages? Posted by Kajabi on Wednesday, December 11, 2019.

Software Developers 81

Software Developers Software Development Equity Software 81

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Standing in the aisles we collectively got a sinking feeling.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. Lots of online marketing before that, but we had some great results when we were picked up by a national radio program. Marketing 2.0

Los Angeles 150

Los Angeles Networking Southern California Marketing 150

YoungUpstarts

DECEMBER 22, 2020

As organizational leaders steer their companies into increasingly competitive labor markets while keeping a close eye on the achievement of topline results, one of their most pressing questions will become, “How can humans and AI work together while maintaining a cohesive company culture?”.

Artificial Inteligence 154

Artificial Inteligence San Diego Leadership B2C 154

Hearpreneur

SEPTEMBER 9, 2022

The sales helped them raise $30K and the attention of a startup incubator, which offered them training and another $20K in funding. After former CEO Steve Jobs departed the business in 1985, Apple entered a ten-year downward spiral as competitors' lower-priced products notably Microsoft Windows, dominated the personal computer market.

Entrepreneur 94

Entrepreneur Bankruptcy Southern California South Africa 94

Steve Blank

MARCH 25, 2009

Was SuperMac attempting to introduce radically new products and create a new market ? Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? No, not really.

Silicon Valley 141

Silicon Valley Marketing RSS California 141

Startup Professionals Musings

DECEMBER 2, 2017

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. billion dollar sale to Oracle from Bozeman, Montana. It’s very important.

Silicon Valley 149

Silicon Valley Las Vegas Arizona Montana 149

Startup Professionals Musings

DECEMBER 7, 2013

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. billion dollar sale to Oracle from Bozeman, Montana. It’s very important.

Silicon Valley 256

Silicon Valley Las Vegas Phoenix Montana 256

Steve Blank

SEPTEMBER 7, 2009

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. The board raises a collective eyebrow.

Customer Development 224

Customer Development Developer Customer Silicon Valley 224

YoungUpstarts

MAY 8, 2012

Businesses in a variety of sectors are bouncing back, strengthening the job market and economy right along with them. Recent months have seen impressive auto sales figures, and that momentum is expected to continue for some time. million in tax revenue since 2000, with California following shortly behind at 17,000 jobs and $185.5

Iowa 167

Iowa Technical Review India United States 167

Mike Michalowicz

FEBRUARY 28, 2018

His practice, Complete Family Vision Care Optometry, is in San Diego, California. Dr. Neufeld’s advice to compete with the increasing outside pressures on the industry is to constantly evolve with the market and innovate in your practice. Tip 4: Consider Specialty Marketing | Nancy Rausman. Learn more here: [link].

San Diego 111

San Diego Technical Review California Retention 111

crowdSPRING Blog

FEBRUARY 6, 2013

“Content marketing” refers to creating information (content) that has value to others. The creator of the content ultimately wants to sell a product or service to prospective buyers who benefit from the content, but the goal of content marketing is rarely to sell directly. Generate lots of content.

Small Business 94

Small Business Marketing North America Distribution 94

Up and Running

JUNE 21, 2021

Thanks to assistance from SBIR-funded research, iRobot was able to conquer the thorny challenge of moving a project from the demonstration stage to a marketable and profitable product. Two years after engineering firm UEC Electronics launched in 1995, its owner realized she and her staff of 10 needed marketing assistance to grow the business.

Columbus 134

Columbus SBA SBIR Utah 134

Steve Blank

JUNE 25, 2009

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. They looked at their watches, gave our sales guy a quizzical look and left.

Technology 138

Technology Silicon Valley Fractional VPE Part-Time VPE 138

Both Sides of the Table

JUNE 22, 2021

You can listen to the entire conversation above or via this link , but I also wanted to highlight one topic we discussed that I feel strongly about, which is how I think enterprise sales and venture fundraising are basically the same muscle. that’s your target market. We invest 40% of our dollars in Southern California firms?—?and

LP 375

LP Southern California Los Angeles Differentiation 375

Steve Blank

OCTOBER 5, 2009

I had last been in Chapel Hill on a winter’s day in 1986, traveling with the VP of Sales of our new supercomputer startup, Ardent. It was the best of times, it was the worst of times Ardent would be my third technology company as a VP of Marketing (Convergent Technologies and MIPS Computers were the other two.)

North Carolina 125

North Carolina Silicon Valley Fractional VPE Part-Time VPE 125

Duct Tape Marketing

DECEMBER 6, 2023

Mastering Growth Momentum: Unveiling Your Agency’s True North written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Frank Cowell, the Chief Revenue Boss at Revenue Ranch. This is Jon Jantsch.

Revenue 82

Revenue Campaign Audience Technical Review 82

Steve Blank

AUGUST 31, 2009

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

Customer Development 238

Customer Development Developer Customer Silicon Valley 238

crowdSPRING Blog

JANUARY 20, 2019

Salespeople, marketers, and customer service staff are just a few of the people in your organization who can benefit from implementing a CRM. CRMs increase sales and marketing efforts by making a customer’s communication history available to people in your company who need access to such information. Who needs a CRM?

Small Business 61

Small Business Social Media Software Review California 61

SoCal CTO

OCTOBER 15, 2009

Steve Gilison worked as a market researcher and product manager at a startup where my company, TechEmpower , did the software / web development. I have about 11 years in the technology sector including roles doing market research, sales and product development. My focus has been marketing strategy and product development.

Los Angeles 179

Los Angeles Southern California Management Product 179

crowdSPRING Blog

SEPTEMBER 14, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Investing in SEO: Marketers are Doing More SEO Than They Think – [link]. How to Steal Killer Sales Copy Straight from Your Prospects’ Mouths – [link].

Social Media 92

Social Media Small Business Design Media 92

YoungUpstarts

NOVEMBER 6, 2019

Going digital” with your marketing mix has never been more essential. Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. Market Education. by Adriana Lynch , CMO at Chief Outsiders. Brand Awareness.

Channel 145

Channel PPC Marketing SEO 145

YoungUpstarts

JUNE 1, 2019

Working in Sales & Marketing for Midas Event Supply (MES) in Ontario, California, he became a skilled trade show representative to club managers. His main task was to evaluate the MES expansion of golf products into the Canadian market. In just six months, Zack exceeded over $100,000 in new sales.

Las Vegas 104

Las Vegas Indiana Indianapolis New Jersey 104

ConversionXL

MARCH 5, 2019

Additionally, cold emails are often part of account-based marketing strategies. A sales pitch on Twitter or Facebook has the potential to be seen by thousands of people, but anyone who isn’t checking their timeline right then will likely miss it. In desperation, some email marketers resort to misleading subject lines.

Email 130

Email Campaign Reputation San Diego 130

Steve Blank

APRIL 9, 2009

At the same time we were educating the press , we began to educate our own marketing department about what exactly we were supposed to be doing inside the company. During the first few weeks I asked each of my department heads what they did for marketing and the company. Titles are not the same as what your job is. This is a big idea.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

NZ Entrepreneur

DECEMBER 10, 2020

Kiwi inventory forecasting software StockTrim achieved international sales in the UK, Australia and US immediately after launching in 2017. Understand your product’s target market deeply, and prove it. It’s been growth ever since, and in 2020 the company pitched for funding to scale up.

Technical Review 103

Technical Review Software Review Due Diligence Startup 103

Startup Professionals Musings

MAY 16, 2015

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. billion dollar sale to Oracle from Bozeman, Montana. It’s very important.

Las Vegas 120

Las Vegas Silicon Valley Phoenix Montana 120

Both Sides of the Table

FEBRUARY 3, 2010

I love working with Aussies because their outlook on life seems very similar to what I grew up with in California. I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting?

Sales 314

Sales Non-Compete Campaign California 314

The Next Web

JANUARY 23, 2014

Timo Rein is the cofounder & CEO of Pipedrive , and was previously the cofounder of Vain & Partners - the leading Sales Training company in the Baltics. In California, you are admired, rather than shamed, for your failure. You’ll also find a much more committed mindset in Estonia than you will in California.

Estonia 143

Estonia Software Review Europe San Francisco 143

Startup Lessons Learned

MAY 9, 2012

They are launching their next book, a true field guide for entrepreneurs, called The Lean Entrepreneur: How to Create Products, Innovate with New Ventures, and Disrupt Markets. Market segments drive your business model. The market segment you pursue is inextricably linked to the other aspects of your business model.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

SoCal CTO

MARCH 18, 2010

Vince: I’m an author, speaker and management consultant with a special expertise in online media sales. I started out as screenwriter, went into local television, ran ad sales in the west for AOL and joined Facebook in the companies very early days. What networking events in Los Angeles or Southern California do you go to?

Los Angeles 225

Los Angeles Revenue Southern California Social Network 225

Hearpreneur

OCTOBER 3, 2021

Even companies who are looking to work on projects far different from Kylie Jenner’s work, like climate change or diversities initiatives, could learn a thing or two from her marketing team. His innovative ideas about home computers and mobiles changed the market forever. Thanks to Nathan Hughes, Diggity Marketing ! #8-

Entrepreneur 98

Entrepreneur San Francisco Technical Review Cofounder 98

Up and Running

FEBRUARY 22, 2021

There are also state-level laws such as the California Online Privacy Protection Act and the latest California Consumer Privacy Act (CCPA), which was passed in 2019. . For instance, certain Getty images are licensed for use on a website, but an additional license is required to use the image in printed marketing or advertising.

Intellectual Property 83

Intellectual Property Small Business eCommerce Security 83

Both Sides of the Table

JANUARY 4, 2014

– while the other might want a quick sale and pocket some bucks while the tech market is hot. The CPO went on to found his own company and the CEO went on to grow this business into a success that is now doing North of $25 million in annualized sales. Those are the easy cases. She started it with a partner, 50-50.

Founder 340

Founder Sacramento Cofounder Technical Review 340