One of the most enduringly popular ad campaigns in memory is from the California Milk Processor Board – “ Got Milk &# has become an iconic part of the cultural landscape and has been shared, copied, parodied, and imitated over and over again. Well, guess what? Even FunnyorDie came up with a vicious parody ripping the campaign. MORE >>

It’s about a service company that helps employers by doing a social-media online background check on a potential employee. I’m traveling as I write this, waiting for my car to get new brakes while on a driving trip to California. Aside: that one was done by Kai Davis, who is now doing marketing for Palo Alto Software ). MORE >>

long time ago (“last century”, as my teenage kids delight in saying), I took the California Bar exam -- along with 3,000 – 4,000 other applicants (as a probably not very good sign, last year over 8,000 applicants took it). Allens Blog. « Commandment #4: Know Your Audience | Main. Intermission » January 16, 2005. Comments. Allan. MORE >>

You see, Segura is the founder of a Los Angeles-based company called Giant Media, and TNW sat down with him to get his thoughts on his entrepreneurial experience. Giant Media is a video platform that distributes long-form content for brands. Well this is what went through David Segura’s mind three years ago. MORE >>

Not every piece of news you come up with will be suitable for every news medium, and in many cases, the success of your pitch to media will be dependent on whether the story suits the type of outlet you are pitching it to. Branding and Publicity kerry mcduling media exposure news story ideas newspaper pr Radio relevance of news medium TV MORE >>