Both Sides of the Table

OCTOBER 29, 2014

Most products out there suck so mom gets stuck with angst of wanting to have decorations, activities and chatzkies for other kids to take home. And we didn’t want brand confusion so we will harmonize the brands under the well-respected Seedling brand name.

Merger 296

Merger Southern California eCommerce New Zealand 296

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Startup Professionals Musings

APRIL 10, 2011

Thus, we did not translate the product and sales remained at an insignificant level. Translation not only increases sales, but in many countries it is required by law. Therefore Brazil made it difficult to import products from abroad. Watch your product naming. Local laws prevail. Proceed with caution.

Saudi Arabia 225

Saudi Arabia Brazil Finland Silicon Valley 225

Startup Professionals Musings

MARCH 13, 2010

Thus, we did not translate the product and sales remained at an insignificant level. Therefore Brazil made it difficult to import products from abroad. A successful sales person wanted to become more familiar with the international market and requested a transfer to the Latin American sales group, based in the US.

Brazil 121

Brazil Finland Silicon Valley Italy 121

infochachkie.com

DECEMBER 5, 2011

I would think that with a name like Smucker’s it has to be a vile disease or possibly a large, poisonous, South American leech. If “Smucker’s” can be slapped on food and annually generate billions of sales, chances are that your company name, no matter how mediocre, will not preclude you from achieving significant success.

Naming 40

Naming Technical Review Product Product Name 40

Duct Tape Marketing

SEPTEMBER 5, 2014

But we’ve never cared much about what’s fashionable in marketing and sales. Traditional Sales and Marketing No Longer Cut It. Not Your Father’s Sales and Marketing Approach. When 20th century sales reps called new prospects, buyers generally knew nothing about the reps. photo credit: canva. It comes down to what works.

Marketing 71

Marketing Social Media Curation Boston 71