Both Sides of the Table

SEPTEMBER 10, 2009

5 years or so later I still revisit that sales campaign and relive many of the steps. In every sales campaign of any substance (e.g. So when you’ve been told that you’ve won make sure that you keep your sales campaign up. Here was my biggest take away from the loss. In fact, ramp up your efforts.

Venture Capital 247

Venture Capital Campaign Software Review Technical Review 247

Both Sides of the Table

MARCH 12, 2016

But think of any product one needs to sell: cars during the buying season, politicians during elections, companies looking to clear out inventory or launch a new line, companies advertising for Christmas – many forms of advertisements rely on “immediacy” of a campaign. It also makes purchasing more cost effective.

Advertising 150

Advertising Iowa Campaign Media 150

Both Sides of the Table

JUNE 27, 2011

The corollary is that it is very hard to recover from a crappy marketing campaign that over-hyped. I haven’t heard them pounding their chest and running big marketing campaigns. So we’ve launched some campaigns to be sure we’re picking up these crowds with different messages.

Early Stage 380

Early Stage Stealth Marketing Startup 380

Both Sides of the Table

APRIL 28, 2010

It is a platform to help brands building viral marketing campaigns. They focus on trying to drive engagbranded social media marketing campaigns (e.g. Clients include Pepsi, Sony, CNN, Universal, AT&T, Victoria’s Secret and Facebook, which has used the service for multiple campaigns.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

Both Sides of the Table

NOVEMBER 14, 2017

We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. Whereas New York City has very high real estate costs and very high salaries, launching in Chicago and D.C.

Operations 286

Operations New York City Technical Review Startup 286

Both Sides of the Table

OCTOBER 29, 2009

We’ve run enough campaigns to known that users have been tolerant of authentic ads. I believe that authenticity is the key to successful in-stream advertising campaigns. The next campaign will be run with different publishers. See Jason Calacanis’ recent Twee t asking for his users’ opinions.

Technical Review 286

Technical Review Advertising Early Stage Internet 286

Both Sides of the Table

MARCH 30, 2010

Rules-Based System for Flighting Campaigns – Another area that we believe will be a big differentiator for Burstly is their rules-based system for flighting campaigns. These include frequency capping, prioritizing inventory types, geo-tagging so that you serve up location relevant ads, time-of-day campaigns (e.g.

Mobile 282

Mobile Management Southern California Application Development 282

Both Sides of the Table

JULY 14, 2010

It’s why I’ve often start when running marketing campaigns the most simple of questions: - with whom are we trying to communicate? what messages are we wanting them to receive? what is the best channel to reach these people? - if they receive our message what actions (if any) are we hoping for?

Development Team Review 323

Development Team Review SEM Channel Social Media 323

Both Sides of the Table

SEPTEMBER 13, 2011

I asked him for a deep dive on the Coca Cola sales campaign and he said, “that ones’ not my deal.&#. I once did due diligence on a potential investment where the CEO was projecting $9 million in sales for his next 12 months. His largest account was Coca Cola for which he was projecting $3 million alone. CEO’s run things.

Technical Review 325

Technical Review Startup Cofounder Due Diligence 325

Both Sides of the Table

MARCH 21, 2013

The closest analogy I have for a PS person is a “sales engineer” who is normally a technical staff member who assists in sales campaigns. Often they have the same skills and can therefore be doubled up as PS if you are in a pinch to afford staff.

Software Review 321

Software Review Software IP Technical Review 321

Both Sides of the Table

MAY 13, 2018

Frankly, this is like running a sales campaign and when the last big push to persuade four disparate departments to back you and it starts feeling difficult, you instead start working on selling to different customers. Marketing support is as critical in a fund-raising process as it is in a sales campaign.

Term Sheet 332

Term Sheet Due Diligence Campaign Sales 332

Both Sides of the Table

MAY 10, 2012

How do integrated Twitter campaigns work relative to “promoted Tweets”? How well do YouTube ad campaigns work? We’ve been testing things like: How do Facebook “Likes” perform relative to FB ads that drive you directly to a web page. How do brand pages convert relative to the Timeline. hint: remove Bit.ly

Marketing 297

Marketing Metrics Campaign Portfolio 297

Both Sides of the Table

JUNE 25, 2017

We’re all bombarded with social media campaigns asking for us to Tweet, share, like, change our badge, use a hashtag or generally show outrage at a topic du jour. IRS Tax ID (TIN) 956006143 Photo courtesy of Kleenex Brand video ad campaign. left) and Kizzy Lopez (right).

Fresno 221

Fresno California Campaign Programming 221

Both Sides of the Table

JULY 15, 2011

does is it allows publishers to be able to track each individual share behavior to a level of granularity that almost no other campaign tracking tool allows. This is a problem because publishers might then under invest in Twitter campaigns relative to others because they don’t get “last mile attribution&# right.

Analytics 292

Analytics Social Media Campaign Viral 292

Both Sides of the Table

MAY 20, 2018

To go “top down” in all of their campaigns. She stood in front of the sales executives and shouted at them like she was a high school football coach. She was imploring them to push harder in their sales process. To use advisors or contacts to help them build executive-level relationships.

LP 189

LP Software Review Europe Founder 189

Both Sides of the Table

JANUARY 6, 2014

Not building marketing & sales integration processing and thus wasting millions in poor lead quality and misguided sales campaigns. Not building future R&D and therefore topping out as your market matures. Defections of large swaths of talented employees due to low morale. We realized we needed help.

Technical Review 325

Technical Review Early Stage Software Review Los Angeles 325

Both Sides of the Table

JANUARY 28, 2012

But I would never want to do my recruiting search campaign on mobile. I’m digging LinkedIn’s new mobile product. I use it more than the web version (although it certainly could use some performance improvements). I need more real estate for that. I recognize there is an issue with resource scarcity. Come on, Mark.

Mobile 334

Mobile Web Software Review San Francisco 334

Both Sides of the Table

JULY 9, 2013

If you read the post on “ champions ” you’d know that without an insider telling you all of this it’s nearly impossible to navigate corporate purchasing and you you’re potentially wasting valuable resources pursuing a campaign that might not close this quarter – or ever.

Customer 324

Customer PR Marketing Technical Review 324

Both Sides of the Table

JANUARY 2, 2014

It is written by two long-time insiders with first-hand accounts from the campaign trail. It hints at why Chris Christie was all too happy to turn against Romney in the final weeks of the campaign. It goes into salacious details about the inter-Mormon factions that fought between Jon Huntsman (senior & junior) and the Romneys.

Startup 385

Startup Stock Options Cofounder Campaign 385

Both Sides of the Table

AUGUST 24, 2010

If they did then they would run marketing campaigns to let users know that “it’s OK to turn up and just consume content. Don’t. 90% of all users will never contribute anything to your company. They are there to ingest content. I wish Twitter understood this better. Twitter’s great for that, too.

Technical Review 294

Technical Review Distribution Social Network Networking 294

Both Sides of the Table

MAY 19, 2013

He talked about how we were going through a period of time in which people were measuring “likes” and “followers” but not the real value of social media conversion by tracking what actually converts into business and that few people understood the catalyst of what drove a successful campaign in the first place.

Technical Review 303

Technical Review Cofounder Analytics Founder 303

Both Sides of the Table

FEBRUARY 21, 2010

We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. Early evidence is good. with some results significantly higher.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Both Sides of the Table

APRIL 26, 2016

PR and non programmatic marketing often have a lagging affect so if you ran a big out-of-home marketing campaign that created brand awareness you may find that conversion actually takes place 60–90 days later. Of course this is an imprecise science which is why you measure both methods.

Metrics 150

Metrics Cost Acquisition Startup 150

Both Sides of the Table

JUNE 30, 2013

They typically are willing to be transparent about the most important factors you need to know in a sales campaign. If a person is holding back on you need to go in search of a champion in order to win the campaign. You want IA Egg Breakers as champions. A champion is somebody rooting for you. Who else is involved in the decision?

Sales 322

Sales Campaign Search Technology 322

Both Sides of the Table

NOVEMBER 28, 2010

It’s been more than 5 years and I still think about that sales campaign and get pissed off at how much I took for granted. In every sales campaign of any substance (e.g. So when you’ve been told that you’ve won a deal make sure that you keep your sales campaign up. In fact, ramp up your efforts.

United States 309

United States Campaign Sales Software 309

Both Sides of the Table

OCTOBER 22, 2010

Businesses like TopSpin Media now professionalize campaigns for musicians to capture email addresses, build social-media audiences and sell products directly to consumers (and many other artist-to-fan direct initiatives). Cham learned this on his own because he had to – he didn’t have a label.

Entrepreneur 356

Entrepreneur Los Angeles Norway Audience 356

Both Sides of the Table

OCTOBER 12, 2010

And he rapidly iterates that back into product development to rapidly respond to customer requests and has the messages straight into our sales campaigns. He’s on the front line and hearing what customers really want.

Hiring 346

Hiring Sales Startup Early Stage 346

Both Sides of the Table

MAY 19, 2010

Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Current round: $20mm in Series C by Accel Partners (Jim Breyer, board member at Wal-Mart, Dell, and FaceBook), KPCB, and DAG Ventures. Total raised: $29.5mm. Read more: CrunchBase profile , TechCrunch.

Partner 240

Partner New York City Cofounder Syndicate 240

Both Sides of the Table

SEPTEMBER 8, 2010

I found that a lot of my time went into spending time with the country MD’s to show them that they were still important to me and that I was still willing to help with sales campaigns. But it wasn’t just about company structures.

Ireland 319

Ireland Sales Bankruptcy Germany 319

Both Sides of the Table

SEPTEMBER 20, 2010

I haven’t really looked at the stats as to the efficacy of these campaigns but it’s a clear response to banner blindness. They’re an ad campaign. The beauty of Solve Media’s ad unit (you can see an example at the top of this post) is that the words you enter are not randomly generated and meaningless.

Media 288

Media Advertising Early Stage Algorithm 288

Both Sides of the Table

MAY 8, 2016

They did several partnership launches with social good campaigns including the World Wide Fund for Nature and Malaria No More. They pay for composers to create original music. When they put out toys they did limited edition runs and kept the quality very high.

IP 150

IP Revenue Campaign Video 150

Both Sides of the Table

NOVEMBER 25, 2010

In a sales campaign you always need to call as high as you can. But that loss was really important in my career. It taught me a lot of lessons. We spent enough time dissecting it to really learn. Here are my take aways from the loss: 1. If you don’t, your competitors will. If you don’t know them, somebody else does.

China 333

China Silicon Valley Software Review Technical Review 333

Both Sides of the Table

NOVEMBER 13, 2014

Thus began my marketing campaign. After years of trying to persuade Kara Nortman to become a partner at Upfront Ventures I can officially announce now that she’s joined us effective immediately. I have known Kara for 7 years and knew almost immediately after meeting her that I wanted to work with her one day in some capacity.

Partner 408

Partner Las Vegas Los Angeles Baltimore 408

Both Sides of the Table

NOVEMBER 25, 2010

In a sales campaign you always need to call as high as you can. But that loss was really important in my career. It taught me a lot of lessons. We spent enough time dissecting it to really learn. Here are my take aways from the loss: 1. If you don’t, your competitors will. If you don’t know them, somebody else does.

China 328

China Silicon Valley Software Review Technical Review 328

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). If you sent multiple Tweets you’d want to know which time of day was more effective.

Technical Review 307

Technical Review Marketing SEM Campaign 307

Both Sides of the Table

SEPTEMBER 20, 2009

This is not unlike a major biz dev deal you’re trying to sign or a big sales campaign into the VP of a major company. I like to tell entrepreneurs to treat it like a sales campaign. EXACTLY like a sales campaign. It is much easier to follow up by calling the junior staff (again, just as you would in a sales campaign).

Campaign 277

Campaign Email Venture Capital Term Sheet 277

Both Sides of the Table

JUNE 6, 2010

The CEO started talking and rattled off for about 5 minutes with awesome information when my colleague jumped in for clarification, “But our research shows that while the conversion rates on that type of campaign are 3-4x what we’ve seen elsewhere the offer is of such low quality that it leads to a high long-term churn rate.

Churn Rate 311

Churn Rate Due Diligence Dividend Conversion 311