A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

Hallmark is a tough competitor too, and Walgreens and CVS are difficult channels to enter. Pet owners who like the cards will look on the back to see how to order some of their own, and suddenly you have a viral marketing campaign that cost you lots of initial legwork calling vets but not a lot of money. What about veterinarians?

Software Review 232

Software Review Technical Review .Net Design 232

A Smart Bear: Startups and Marketing for Geeks

APRIL 29, 2013

One of the root questions you have at the start, which is supposed to be data-driven (but you don’t have data) is: What’s the maximum I should bid for CPC (cost-per-click) campaigns like Google AdWords? And if you’re running a CPC campaign, that means you can pay up to CAC/100 dollars per click.

Bootstrapping 285

Bootstrapping Affiliate Cofounder Channel 285

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 13, 2012

Such as: Get AdWords 2x more efficient on campaigns with plenty of inventory headroom so that you get 2x more signups for the same spend. Find a consistent reseller channel, like an agency who needs your service fifty times a month. It has to be on getting more revenue.

Affiliate 261

Affiliate Revenue Bootstrapping Campaign 261

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 4, 2017

Sure, when WP Engine launches a new product, the marketing department needs predictability for the launch date, but that’s because it’s a highly-skilled, well-funded group, which explodes with press, events, campaigns, social media, and newsletters, grabbing more attention in a single week than a smaller company might garner in a year.

Government 223

Government Startup Cofounder Technical Support 223

A Smart Bear: Startups and Marketing for Geeks

MAY 14, 2013

Should you optimize these existing channels or try to find a new, more productive channel? These aren’t hypotheticals — I talked to no fewer than four startups in the past few months (mostly at SxSW) in exactly this position, with these advertising channels, with about the same costs. Or find more keywords?

Affiliate 282

Affiliate Marketing Campaign Channel 282

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

But in that one discussion, I talk about HR; I talk about inventory management; I talk about local marketing campaigns. Patrick: You can channel Cathy Sierra on this and say that the users, you become a Meeting King. Is there a repeatable advertising channel that’s going to get you people? But listing these things?

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220