Startup Professionals Musings

DECEMBER 1, 2014

Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Without predictive targeting, a retention campaign may cost more than it gains. Political campaigning with voter persuasion modeling. Predictive advertisement targeting. Movie recommendations.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

AUGUST 24, 2014

Prioritize marketing channels. For a startup, it’s impossible to run an effective Facebook, Twitter, content marketing, and Google AdWords online campaign all at the same time. Focus on one channel at a time, measure results, and then move to the next.

Entrepreneur 257

Entrepreneur Technical Review Angel Investor China 257

Startup Professionals Musings

OCTOBER 17, 2018

Most great crowdfunding campaigns, for example, are the result of momentum built through social media. These would include cost of customer acquisition, cost of leads, sales channel, cost of goods, and pricing strategy. Quantify progress against generic growth constraints.

Advisory Board 199

Advisory Board Technical Review Metrics Business Model 199

Startup Professionals Musings

MAY 27, 2013

Prioritize marketing channels. For a startup, it’s impossible to run an effective Facebook, Twitter, content marketing, and Google AdWords online campaign all at the same time. Focus on one channel at a time, measure results, and then move to the next.

Startup 257

Startup Technical Review Angel Investor China 257

Startup Professionals Musings

MARCH 12, 2013

Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Without predictive targeting, a retention campaign may cost more than it gains. Political campaigning with voter persuasion modeling. Predictive advertisement targeting. Movie recommendations.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Professionals Musings

FEBRUARY 7, 2015

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Test your channel and support strategy. Save your viral campaign and major inventory buildup for later. Look for feedback on how to make it a better fit.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

Startup Professionals Musings

FEBRUARY 18, 2016

Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Without predictive targeting, a retention campaign may cost more than it gains. Political campaigning with voter persuasion modeling. Predictive advertisement targeting. Movie recommendations.

Analytics 120

Analytics Retention Social Media Campaign 120

Startup Professionals Musings

MAY 21, 2023

Here is my list of the ten most common sources of funding today, in reverse priority sequence, with some rules of thumb to channel your focus: Seek a bank loan or credit-card line-of-credit. Start a crowdfunding campaign online.

Equity 266

Equity Startup Small Business Administration SBA 266

Startup Professionals Musings

AUGUST 14, 2021

I particularly liked her points on the evolution of customer service as a key part of the overall experience: Now available 24x7 via multiple channels. Any one of these can be the key to an amazing advocacy, or the beginning of an aggressive visible campaign against you. The world today is small, and there is no room to hide.

Customer 427

Customer Social Media Public Relations Internet 427

Startup Professionals Musings

AUGUST 29, 2020

Here is my list of the ten most common sources of funding today, in reverse priority sequence, with some rules of thumb to channel your focus: Seek a bank loan or credit-card line-of-credit. Start a crowdfunding campaign online.

Equity 436

Equity Small Business Administration SBA Syndicate 436

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Short-term wins.

Media 238

Media Cost Framework Social Media 238

Startup Professionals Musings

JULY 3, 2012

Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market. Instead, you need to undertake an aggressive campaign in the new media, with creative selling messages and promotions. To get competitive leadership, you can’t be an industry follower.

Advisory Board 240

Advisory Board Forecast Early Stage Product Development 240

Startup Professionals Musings

JANUARY 9, 2022

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. See some recent examples in the 10 of the Top Social Media Campaigns of 2021. Because feedback from social media operates in real time, you don’t have to wait months for results. Marty Zwilling.

Social Media 338

Social Media Framework Media Conversion Ratio 338

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Grow customer relationships versus transactions.

Restful 336

Restful Differentiation Social Media Dilution 336

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Research the top digital channels for your business today. There is no one best channel for all businesses.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

APRIL 20, 2011

Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market. Instead, you need to undertake an aggressive campaign in the new media, with creative selling messages and promotions. To get competitive leadership, you can’t be an industry follower.

Advisory Board 232

Advisory Board Startup Forecast Early Stage 232

Startup Professionals Musings

OCTOBER 18, 2010

Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements. Manage your expectations, and analyze every marketing channel. Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Then set your goals.

Social Media 238

Social Media Media Startup Social Network 238

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Short-term wins.

Advertising 166

Advertising Marketing Startup Framework 166

Startup Professionals Musings

AUGUST 4, 2013

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. Gather some representative customer contacts, and give them your best sales pitch, including price, channel, and support. These days, the technical side may be the easy part.

Business Model 235

Business Model Product Advisory Board Angel Investor 235

Startup Professionals Musings

JUNE 30, 2012

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. Gather some representative customer contacts, and give them your best sales pitch, including price, channel, and support. These days, the technical side may be the easy part.

Business Model 248

Business Model Advisory Board Entrepreneur Angel Investor 248

Startup Professionals Musings

OCTOBER 10, 2018

Here is my list of the ten most common sources of funding today, in reverse priority sequence, with some rules of thumb to channel your focus: Seek a bank loan or credit-card line-of-credit. Start a crowdfunding campaign online.

Entrepreneur 240

Entrepreneur Equity Small Business Administration SBA 240

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Short-term wins.

Media 252

Media Marketing Startup Framework 252

Startup Professionals Musings

APRIL 12, 2010

Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market. Instead, you need to undertake an aggressive campaign in the new media, with creative selling messages and promotions. To get competitive leadership, you can’t be an industry follower.

Advisory Board 125

Advisory Board Startup Forecast Early Stage 125

Startup Professionals Musings

APRIL 15, 2011

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. Gather some representative customer contacts, and give them your best sales pitch, including price, channel, and support. These days, the technical side may be the easy part.

Business Model 234

Business Model Advisory Board Startup Angel Investor 234

Startup Professionals Musings

JANUARY 5, 2018

The reality is that successful businesses these days require an equally elegant business model, with the right marketing, delivery channel, price, and target customers, to get real traction. Finalize your channel and marketing strategy. Save your viral campaign and major inventory buildup for later.

Product 137

Product Advisory Board Business Model Cofounder 137

Startup Professionals Musings

OCTOBER 12, 2014

Here is my list of the ten most common sources of funding today, in reverse priority sequence, with some rules of thumb to channel your focus: 10. Start a crowdfunding campaign online. Thus it is always a question of what you qualify for, and what you are willing to give up, to turn your dream idea into a viable business.

Entrepreneur 283

Entrepreneur Startup Equity Small Business Administration 283

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Short-term wins.

Cost 120

Cost Social Media Marketing Framework 120

Startup Professionals Musings

MAY 28, 2017

I particularly liked her points on the evolution of customer service as a key part of the overall experience: Now available 24x7 via multiple channels. Any one of these can be the key to an amazing advocacy, or the beginning of an aggressive visible campaign against you. The world today is small, and there is no room to hide.

Customer 144

Customer Social Media Public Relations Internet 144

Startup Professionals Musings

SEPTEMBER 25, 2016

Here is my list of the ten most common sources of funding today, in reverse priority sequence, with some rules of thumb to channel your focus: Seek a bank loan or credit-card line-of-credit. Start a crowdfunding campaign online.

Equity 120

Equity Small Business Administration SBA Syndicate 120

Startup Professionals Musings

APRIL 5, 2010

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. Gather some representative customer contacts, and give them your best sales pitch, including price, channel, and support. These days, the technical side is the easy part. Use focus groups.

Business Model 120

Business Model Advisory Board Angel Investor Channel 120

Startup Professionals Musings

FEBRUARY 12, 2011

Use local affiliate networks Online affiliate marketing is a well-established sales channel for many businesses. Use local social media Many businesses benefit greatly from well run social media campaigns within their domestic markets and this success can be exported to foreign markets. domain name (e.g.

Affiliate 223

Affiliate Marketing Social Media Germany 223