Steve Blank
DECEMBER 7, 2010
If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. How does it differ on the web versus other channels? use Google Analytics to measure the success of your campaign. Present and explain your marketing campaign.
Steve Blank
APRIL 15, 2011
This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. They also increased their daily campaign budget to $20.00. The Week 5 Lecture: Channel.
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Steve Blank
APRIL 7, 2016
The radio show airs on SiriusXM Channel 111 (weekly Thursdays at 1 pm Pacific, 4 pm Eastern). The real driver was that we wanted to fund the café without borrowing money, so we decided to spend these three years doing a capital campaign. Steve : So while raising money, you were running a branding and a customer-acquisition campaign.
Steve Blank
DECEMBER 22, 2011
what distribution channel? Reading the Graphene Frontiers blog for the first week, we realized that in a burst of enthusiasm they set up a Google AdWords campaign to drive traffic to their site! what’s the product? Come up with ways to test each of the 9 business model canvas hypotheses.
Steve Blank
APRIL 5, 2017
For example, our goal could be: Create demand for our products and drive it into our sales channel. They created the “Intel Inside” campaign. Apple was trying to resurrect a then-dying company by reminding people what Apple stood for with their “Think Different” ad campaign.
Steve Blank
NOVEMBER 8, 2010
Hundreds of millions of dollars went into marketing campaigns to create an entirely new consumer electronics category – Digital Video Recorders. TiVo spent the next five years trying to convince users that the box they wanted to buy as a better VCR was really something different. TiVo was first positioned as a “personal television system.”
Steve Blank
MARCH 29, 2016
the FEC deals with campaign finance information, regulating and disclosing all that information. Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111. Steve : So other people can suck out data from their site? Hillary : That’s exactly right. Want to be a guest on the show?
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