View from Seed
NOVEMBER 12, 2014
In terms of channels, word-of-mouth has always been the most powerful channel for What to Wear. But Twitter was another channel I used during that time. For example, if you’re monthly growth goal is 5%, and last month was only 3.5%, then that’s what you should focus on (and improve features/campaigns related to growth).
View from Seed
JULY 19, 2022
Stelios Kapandais (SK): eCommerce retailers have historically leaned on paid digital marketing channels to acquire new customers. Rachel Hodes (RH): What problem exists in the market that your business is trying to solve? . RH: Who are your customers?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
View from Seed
APRIL 24, 2019
Instead they limit what channels they actually pay attention to. On the commercial side, increasingly ecommerce retailers have started to use SMS as a two-way communications channel with their customers. A SMS interaction which is deeply emotional, and feels personal, because of the intimacy of the channel. They don’t.
View from Seed
MARCH 3, 2015
Then there were also certain social channels that worked for awhile but didn’t stick. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. I don’t want to put all my trust just into one channel because that’s too risky.
View from Seed
FEBRUARY 27, 2019
In general, when a startup is young with relatively simple operations, Finance is an easier function to outsource as the work requires less company-specific knowledge, agility, and database access (you’re closing the books monthly, not monitoring marketing campaigns or product experiments weekly). When to make your first analytics hire.
View from Seed
APRIL 16, 2015
Launch a successful Kickstarter campaign. The fact that at least a few customers (and one channel partner) would sign on with such a rudimentary product was an interesting indication that the question above would be solvable for this business. These might include: Bring on a technical co-founder. Get a working version of the product.
View from Seed
MARCH 10, 2015
Whereas ESPN only promotes ESPN content in their app and other channels, we could include the big, national outlets plus local coverage, social media discussion, and more. Bleacher Report and Team Stream were always built on the idea of curating information and the best sports stories from across the web.
Expert insights. Personalized for you.
330 
Let's personalize your content