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6 tips to bridge cultural differences in marketing communication

The Startup Magazine

We’ve listed 6 tips to bridge cultural differences and create a successful marketing campaign. Self-development is a great angle for a marketing campaign in Northern Europe, but not in Spain, which is considered a collectivist culture. Use local channels. Sending out an email campaign? No worries. Source: Pixabay.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. I would also note that they claim 2.1

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. Just put in your credit card. I used to use $.05,

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HOW TO: Build an App for Your Small Business

mashable.com

It’s also a good idea if you want a cohesive campaign that reflects your company’s goals, messaging and branding across multiple channels, from Facebook to smartphones. GE Campaign Turns YouTube Videos and. Image credits: Flickr, goincase. Facebook Gets Its First Non-Profit Gi. Procter & Gamble Launches Widget to C.

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Pick the Perfect Name for Your Startup

mashable.com

Frances McInnis is a journalist and crossword enthusiast based in New York City. GE Campaign Turns YouTube Videos and. She has written about culture for Momentum Magazine, business for Resource World Magazine, and a mess of assorted topics for The Huffington Post. SCVNGR Makes Major Enhancements to iP.

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The 4 Keys to Building Brand Loyalty with Millennials

Up and Running

For those who want to tap into this Millennial potential, there are four keys to building and retaining those customers: authenticity, digital messages, multi-channel marketing, and incentives and rewards. Using Instagram, they created the “Endless Table” campaign. Multi-channel marketing. Authenticity. Build Your Brand.

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Incorporate Your Startup at the Right Time

mashable.com

GE Campaign Turns YouTube Videos and. Apple Declared "Marketer of the Decade" This iPhone 4 Costs $8 Million Next Apple Event Goes "Back to the Mac" View More » Mobile Starbucks Stores in New York Now Acce. 10 Wonderful Wildlife iPhone Photographs Android Gingerbread Confirmed, Mascot. SCVNGR Makes Major Enhancements to iP.

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