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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

Analytics 113
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Fortunately, in Google Ads, you can target on the campaign and ad group level , so you can write ads specifically for that target group. Other social networks. Let’s walk through them. Image source ).

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

To ensure you don’t end up burning a ton of money, start testing your ad creative on a sample group that is large enough to get reliable data, but not so large it’s going to cost you a fortune to run the campaign. In general these are great rules of thumb when starting your ad campaigns. Change One Variable at a Time. image source.

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Social games overflow out of Facebook. While the amount of social gaming on other social networks, especially the Asian networks, has significantly increased over the course of the year, the vast majority of social gaming still takes place on Facebook. Direct Response Advertising becomes ever more efficient.

Internet 114