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Using Negative Keywords To Attract Highly Qualified Customers

ConversionXL

In this article I’ll refresh you on the basics, and take a look at two cases for negative keyword use you may have overlooked, and discuss how to research for keywords during Ad Group or Campaign setup. Negatives can be set at either the Campaign level, or the Ad Group level. Campaign Negatives to Avoid Cross-Campaign Matches.

Customer 113
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Out of the Crisis #11: Jeremy Howard on the power of masks, health policy, and data science in medicine

Startup Lessons Learned

The "drip drip drip" of data he was seeing from countries that were hit first told him what was coming, and he made it his mission to start a campaign for masks -- Masks4All. You can listen to our conversation on Apple , Google, or wherever you like to download podcasts. A full transcript follows the show resources below.