article thumbnail

Transcript of Creating a Brand Name That Sticks

Duct Tape Marketing

And so [Fred Knerr 00:00:22:52], who was one of the founders, went out and he visited Fred Morrison in Connecticut near Yale, and he saw all the kids were calling this thing Frisbee. So they do say a 90 day or a six month campaign to communicate the change, but-. They were the guys who created Hula Hoop and Silly String.

Naming 46
article thumbnail

The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

At its peak, in 2010, Goodmail had roughly 40 employees. Both studies counted only incorporated companies with employees. Opinion: Noonan: The Romney Campaign Needs a New CEO. Connecticut. Connecticut. Opinion: Noonan: The Romney Campaign Needs a New CEO. Comcast Corp., and Verizon Communications Inc.

article thumbnail

Episode 14: Be Your Own Boss, Restaurant Owners, and Friendliest Cities for Businesses | The Bcast

Up and Running

You can go so far in a single direction with too much freedom that maybe that’s not the best for people around you, or employees, or partners. Is that a quality of life thing for employees? Peter: Number three, New Haven Connecticut. Maybe we’ll start a make Buffalo more friendly to small business campaign.

Texas 60