Both Sides of the Table

APRIL 28, 2010

It’s true that the carrier then gets their huge slice for being the billing and payment engine but the idea is that you as a website more than make up for this in terms of customer conversion. It is a platform to help brands building viral marketing campaigns. The investment will be used for product development initiatives.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

Both Sides of the Table

JUNE 6, 2010

I waited politely for a break in the conversation (about 20 minutes in) and the politely inserted, “I know I’m the least experienced in the room so I hope my question doesn’t come across as naive, but I really don’t know how you arrive at investment decisions. I tried to do a real-time intervention.

Churn Rate 311

Churn Rate Due Diligence Dividend Conversion 311

Both Sides of the Table

MAY 10, 2012

I’ve been spending time looking at marketing conversion metrics at portfolio companies lately. How do integrated Twitter campaigns work relative to “promoted Tweets”? How do integrated Twitter campaigns work relative to “promoted Tweets”? How well do YouTube ad campaigns work?

Marketing 297

Marketing Metrics Campaign Portfolio 297

Both Sides of the Table

SEPTEMBER 8, 2010

I found that a lot of my time went into spending time with the country MD’s to show them that they were still important to me and that I was still willing to help with sales campaigns. I opened up with a very blunt conversation about self confidence, self doubt, family pressure, peer pressure and the demands on a CEO.

Ireland 319

Ireland Sales Bankruptcy Germany 319

Both Sides of the Table

JUNE 25, 2017

We’re all bombarded with social media campaigns asking for us to Tweet, share, like, change our badge, use a hashtag or generally show outrage at a topic du jour. IRS Tax ID (TIN) 956006143 Photo courtesy of Kleenex Brand video ad campaign. left) and Kizzy Lopez (right).

Fresno 221

Fresno California Campaign Programming 221

Both Sides of the Table

AUGUST 24, 2010

If they did then they would run marketing campaigns to let users know that “it’s OK to turn up and just consume content. Don’t. 90% of all users will never contribute anything to your company. They are there to ingest content. I wish Twitter understood this better. Twitter’s great for that, too.

Technical Review 294

Technical Review Distribution Social Network Networking 294

Both Sides of the Table

MAY 13, 2018

Frankly, this is like running a sales campaign and when the last big push to persuade four disparate departments to back you and it starts feeling difficult, you instead start working on selling to different customers. Marketing support is as critical in a fund-raising process as it is in a sales campaign. And How Do You Prioritize?

Term Sheet 332

Term Sheet Due Diligence Campaign Sales 332

Both Sides of the Table

FEBRUARY 21, 2010

We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. It should lead to higher conversion rates and happier customers.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Both Sides of the Table

MAY 8, 2016

They did several partnership launches with social good campaigns including the World Wide Fund for Nature and Malaria No More. was originally published in Both Sides of the Table on Medium, where people are continuing the conversation by highlighting and responding to this story. They pay for composers to create original music.

IP 150

IP Revenue Campaign Video 150

Both Sides of the Table

SEPTEMBER 20, 2011

It will be private conversations about “that person who went postal on me.” ” It won’t be a campaign of hate against you, it will be a reference call asking somebody, “have you ever worked with so-and-so? What do you think?

Email 292

Email Campaign Conversion Partner 292

Both Sides of the Table

DECEMBER 20, 2010

Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. They need a stronger campaign about consumption rather than sending Tweets.

XML 349

XML Curation RSS Viral 349

Both Sides of the Table

JULY 13, 2012

Online conversion of purchases drop considerably when the value of a product is above $150. Online conversion for any complex product (insurance, home alarm systems, mortgages) are also very low. Higher conversion rates (10-15x online conversion) and higher value at closure (up to 2x higher) due to up-sell & cross-sell potential.

New York 311

New York Mobile Technical Review Software Review 311

Both Sides of the Table

FEBRUARY 24, 2016

Companies have to decide how much centralization or decentralization of resources should exist in, for example, marketing: Local campaigns & budgets or centrally coordinated ones? What you could previously do in a day’s drive now required remote management and processes. There are no easy answers. It was a perfect storm.

Video 150

Video DC Chicago Washington 150

Both Sides of the Table

OCTOBER 26, 2014

On the other hand several crowd-funding campaigns have underwhelmed in terms of meeting deadlines which damages ones brand so be careful about this, too. You help them on stories, act as a source, develop real relationships, read their stories and eventually when you have news they’re more willing to have a conversation.

PR 319

PR Venture Capital Hiring Seed Capital 319

Both Sides of the Table

JUNE 28, 2010

One of things I’ve loved the most about doing now 11 weeks of This Week in VC is a chance to have an hour-long recorded conversation with investors. Also offers premium ad campaigns to publishers by tracking reader intent, behavior, and demographics. I plan to test Lijit on this website in the next few weeks.

San Francisco 230

San Francisco Los Angeles Cofounder SMS 230

Both Sides of the Table

APRIL 23, 2017

Strangely, most founders I know don’t have this conversation with the inside investors early. Every effective sales campaigns uses external parties as champions to help the cause. Also, make sure you know several partners at the VC firms who have invested in you because in tough times it helps to have very broad support.

Burn Rate 238

Burn Rate Term Sheet CTO Hire Fractional CTO 238

Both Sides of the Table

AUGUST 21, 2011

Call centers provide conversion rates of 10x to 20x that of online shopping and also 1.5x Google now has more than 500,000 advertisers with click-to-call mobile campaigns lit up. Yet every advertiser of a high-value sale wants calls to drive up-sells into higher-value SKUs and for cross-sells of related items at the time of purchase.

Mobile 329

Mobile Advertising Affiliate Internet 329

Both Sides of the Table

FEBRUARY 12, 2010

We then walked through our sales pipeline and discussed major campaigns. You probably have lots of great ideas around the table and could have great conversations but the same people speak over and over again. The reason the meetings felt like update meetings is because we spent hours walking through our board deck sequentially.

Startup 331

Startup Balance Sheet Forecast Early Stage 331

Both Sides of the Table

MAY 7, 2018

Conversely if you’re raising $20 million in a C round then you probably shouldn’t be targeting an $80 million fund because they aren’t likely a good fit. One first-pass qualification is “stage.” If you’re raising a seed round (say $1.5m) and the firm you’re talking to manages $1.2 it’s probably not going to be a good fit.

LP 215

LP San Francisco Minneapolis Partner 215

Both Sides of the Table

MAY 15, 2010

Following several completed advertising campaigns, Ad.ly has demonstrated both high user engagement and better than average conversion rates of 1%-3.5% (versus 0.05% for traditional display advertising) for February 2010. WordStream – Provides software and services that help businesses manage SEM and SEO campaigns.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

Both Sides of the Table

APRIL 12, 2018

They’re not going to be able to differentiate one from the other based on product specs but then they’ll see “Ring” and Shaq and have the recognition of the marketing campaigns we ran and reach for our product.” He was steadfast. He was dogmatic. He was self-assured. He was right. See bullet point 1.

Security 247

Security Los Angeles Silicon Valley Video 247

Both Sides of the Table

FEBRUARY 3, 2011

If you have or are thinking about a business in the video space you’ll enjoy hearing from Gregg but even more broadly this is a great conversation for entrepreneurs, investors or industry analysts. Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid.

Viral 303

Viral Investment Bankers Video Business Model 303

Both Sides of the Table

JUNE 23, 2016

Kobie worked with several companies while at Accel including Campaign Monitor (run by my good friend Alex Bard), UserTesting, and Emergent VR. Importantly, our entire partnership knew Kobie and there was a strong cultural alignment with his work style, ethos and skills. Read the responses to this story on Medium.

Partner 260

Partner Los Angeles San Francisco New York 260

Both Sides of the Table

FEBRUARY 25, 2010

Conversely I offered the same deal to another entrepreneur who decided to shop around longer. If deals drift people start whisper campaigns. Conversely I offered the same deal to another entrepreneur who decided to shop around longer. If deals drift people start whisper campaigns. We hit sub 2 weeks. You never know.

Technical Review 301

Technical Review Term Sheet Due Diligence Venture Capital 301

Both Sides of the Table

MAY 17, 2017

So it wouldn’t surprise you that Sir Richard decided to weigh in on this big company bullying behavior of ADT to Ring in comparing it to the infamous “dirty tricks” campaign that British Airways played on him in the 1990’s in which they ended up having to pay then a young Virgin Atlantic $1 million settlement.

Los Angeles 254

Los Angeles Philadelphia Security Video 254

Both Sides of the Table

JULY 27, 2016

A mobile marketing company could track campaigns and then measure increases in retail traffic driven into local stores. Why Computer Vision Tracking the Flow of People Will be a Huge Market was originally published in Both Sides of the Table on Medium, where people are continuing the conversation by highlighting and responding to this story.

Marketing 150

Marketing Database Early Stage Artificial Inteligence 150

Both Sides of the Table

DECEMBER 12, 2016

or “Who is the budget holder on our Dupont sales campaign?” The Coming Shift in Enterprise Software was originally published in Both Sides of the Table on Medium, where people are continuing the conversation by highlighting and responding to this story. You might want to ask, “What is the Q3 sales forecast for the central region?”

Software 105

Software Artificial Inteligence Mobile SMS 105

Both Sides of the Table

JULY 10, 2011

Consider political campaigns that are judging voter reactions or the political pundits that like to comment on such data. But one of the other major factors in Twitter is the fact that it is also “social” in that people have conversations with their peers and friends. But the applications are limitless. It is the town hall.

Viral 307

Viral Las Vegas Tunisia Syndicate 307

Both Sides of the Table

JULY 10, 2016

There is no denying the history of racism in our country brought to the surface again both by the recent police killings and by the ugly, dog-whistle presidential campaign of Donald Trump. was originally published in Both Sides of the Table on Medium, where people are continuing the conversation by highlighting and responding to this story.

America 150

America United States South America Kenya 150

Both Sides of the Table

OCTOBER 30, 2011

In stead of trying to seem like a polished candidate who was going to run a traditional campaign (a totally un-winnable position for a long-shot candidate) he took a different track. He had his campaign manager to a totally unpolished video explaining why Herman Cain in the candidate to win. Not smoking. The video was no accident.

Utah 289

Utah Differentiation Campaign Mexico 289

Both Sides of the Table

JULY 17, 2017

So it should have been predictable that when Donald Trump kicked off his campaign for the presidency with race-baiting comments against Mexicans after a long campaign claiming that the first African-American president wasn’t born in the US that I would speak up. You should, too. It is beautifully done.

South America 197

South America America South Africa United States 197

Both Sides of the Table

OCTOBER 31, 2011

talk about their Twitter integration and how you can use Twitter analytics to better monitor social media conversion on marketing campaigns. ” Let me explain it with a current metaphor – the 2012 US presidential campaign. ” Let me explain it with a current metaphor – the 2012 US presidential campaign.

Florida 324

Florida API Seattle Semantic 324

Both Sides of the Table

DECEMBER 14, 2016

But a seat at the table is the responsible action if asked — as disgusting as Donald Trump was during the campaign. Let Me Point out to you How Ridiculous the Trump Tech Meeting Was was originally published in Both Sides of the Table on Medium, where people are continuing the conversation by highlighting and responding to this story.

United States 150

United States Russia Campaign Stock 150

Both Sides of the Table

NOVEMBER 1, 2016

You don’t get to launch your campaign saying illegal Mexicans are “rapists and murderers and some, I assume, are good people.” This act was not only racist in and of itself but also gave air-cover to the most irrational conspiracy theorists and white supremacist groups in the United States.

Saudi Arabia 150

Saudi Arabia United States South Korea Germany 150

Both Sides of the Table

NOVEMBER 6, 2016

I have felt more connected and more bonded and increased my respect for those who have taken moral stands or have put in hours of work for the campaign. For all of the screaming and yelling and vitriol I have also found my tribe. Hunter Walk, Brad Feld, Chris Sacca and Kara Swisher are just a few.

Los Angeles 150

Los Angeles LP Nevada South Korea 150

Both Sides of the Table

FEBRUARY 12, 2017

And the idea that my employees many of whom felt directly attacked by the rhetoric on the campaign trail and they felt that their lives or their identities were directly attacked. The idea that they would then be assigned to make Trump ads … seemed pretty unacceptable.” Jonah is truly a pioneer in online media.

Media 210

Media Los Angeles Russia Viral 210

Both Sides of the Table

SEPTEMBER 17, 2016

He kicked off this campaign by calling Mexicans rapists and murderers. Clinton, of course, has never called for a gun ban — just common sense controls) He has regularly encouraged violence on the campaign trail saying, “Guys like that would be carried out on a stretcher” and “I’d like to punch him in the face.”

Saudi Arabia 150

Saudi Arabia United States South Korea Ukraine 150