Startup Professionals Musings

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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. Marty Zwilling.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

Search 385
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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

Social media is about maintaining a dynamic conversation between you and your customers. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Find the right people to staff your campaign and curate its content and evolution. small businesses.

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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Short-term wins.

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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

The days of big-bang long-term campaigns that never change are over. The message here is that big blockbuster campaigns, and big marketing budgets, are no longer the key to results in new customer environment, where participation and relationships are key. Scale quickly on good feedback, and move on if you get little engagement.

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9 Keys To Measuring Your Social Media Campaign ROI

Startup Professionals Musings

Social media is the realm of public opinion and customer conversations. " He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals. If you don’t have a clear idea of why you are there, anything you measure will be useless.

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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. Marty Zwilling.