Duct Tape Marketing
JANUARY 17, 2014
Video, an online marketing platform that has seen a sharp rise in use and effectiveness, is an often overlooked means for driving relevant traffic to your site – and generating interest in your campaign. The right face on your video campaign can foster trust. A voice also translates your message in an essential way. Grab attention.
Duct Tape Marketing
MARCH 24, 2022
Challenges of scaling Jeff and Jay share conversations about growing and scaling subscription businesses with a customer first approach, check out all the episodes. That's where you'd start is you draw it out, you have a conversation, and then you can plot where your team is. That's not very scary. That's pretty easy to do.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
crowdSPRING Blog
MAY 9, 2018
By fostering and participating in these conversations, savvy businesses stay deeply in touch with their consumers’ interests, wants, and dislikes. This is hardly a surprise: a viral-friendly experience and Instagram aesthetic heavily inform the Glossier marketing campaign. You may find some ideas for your next campaign or event.
Women Entrepreneurs Can
JULY 7, 2021
Since their launch in August 2016, the interactive, real-time nature of video, image, and music-based Instagram stories has become a mainstay of social media campaigns with staying power, heralding an age where brands can enjoy the benefits of more time-consuming content like video in true low-fi, fly on the wall style.
Occam's Razor
OCTOBER 21, 2013
A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. No keyword-level conversion analysis. These changes impact my AdWords spend sub-optimally.
Women Entrepreneurs Can
NOVEMBER 6, 2018
Precision marketing means that you use tools and crunch data to launch a more data-driven, personalized marketing campaign that boosts engagement, conversions and sales. To segment markets, you need to harvest data about your customer behavior. How to Develop a Precision Marketing Strategy and Boost Your Revenue .
ConversionXL
DECEMBER 7, 2016
If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. Sometimes your product or offer is so new that there’s no search demand out there for you to easily harvest. When you’re launching your PPC search campaigns, you want to keep two things in mind: 1.
Expert insights. Personalized for you.
75 
Let's personalize your content