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How to Use Social Media To Drive Sales

ConversionXL

Breaking down conversion rates and money spent by social source reveals some interesting insights. analyzed conversion paths on 77,000 orders to determine what sources returned the most revenue. Still that is 2 different large scale studies that seem to confirm that social media conversions suck. Real money behind numbers.

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Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns

crowdSPRING Blog

This doesn’t mean that various newsletters, marketing campaigns, and other communications don’t slip into my work email, it just means that I try hard to limit those and will not hesitate to clink ‘unsubscribe’ when necessary. Here are 5 best practices to consider as you launch your own email campaigns.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. Your hair is thinning from repeatedly trying to get funding for online campaigns.

Analytics 116
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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

It was also easy for the chain to measure the campaign results, compared to measuring the performance of their other marketing channels, like TV and radio. This way, they used the immediacy of texting, for instant gratification, like Coke did in the Share a Coke campaign. Increase options and redemptions. Get a free burger!

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Knowledge

Occam's Razor

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Six Tips For Improving High Bounce / Low Conversion Web Pages. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Multichannel Analytics: Tracking Offline Conversions. Is Conversion Rate Enough? What's The Fix?

Analytics 124
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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

The site is now working well across platforms, we are starting to get a lot of free and some paid traffic, we are optimizing for conversions and task completion rate, time to move to step five in the ladder and focus on creating micro-outcomes on our website. Learn, get better, try some more. All clustered into See-Think-Do. It seems crazy.

Analytics 165
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After the Purchase: Optimizing Customer Retention Through Gamification

ConversionXL

TechValidate’s research found that “30% of companies using gamification improved registration conversion rates by upwards of 50%.” Understand your audience to create campaigns that will appeal to your shoppers. However, what really matters is the ease of the redemption process and the rewards available. Reward Structures.