ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. By campaign of first order. The second relies on retention. Which cohorts to monitor.

Retention 126

Retention Analytics Campaign eCommerce 126

YoungUpstarts

OCTOBER 13, 2013

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. To understand what Social CRM is, let us first consider this definition by Metz: The customer owns the conversation now, so companies need to change the way they do business.

Technical Review 187

Technical Review Software Review Customer Social Media 187

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business. The greatest challenge of the social media age isn’t to grow the largest fan or follower base.

Technical Review 100

Technical Review Software Review Customer Social Media 100

ConversionXL

SEPTEMBER 13, 2018

have the highest conversion rate and identify the content that earns the most interest from your target audience. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Engagement, conversion, and retention.

Analytics 119

Analytics Technical Review Acquisition Retention 119

YoungUpstarts

DECEMBER 5, 2012

Luminaries like Robert Scoble (author of “ Naked Conversations ” and godfather of blogging ) have caused spikes in web traffic through highlighting particular products. For companies to milk this, best practices include the following: - Having a conversational brand. Having a strategy. Reaching relevant influencers.

Technical Review 160

Technical Review Singapore Algorithm Social Media 160

ConversionXL

NOVEMBER 5, 2015

The challenge with this method is that even if you can get a cost-per-subscriber of $5 (that’s $1 per click and a 20% conversion rate on your landing page) you’ll need to spend $50k to generate a 10,000 person database. If your cost-per-conversion is $10, then it will cost you $100k. Launch a viral competition.

Database 48

Database Email Viral Campaign 48

Hearpreneur

JULY 5, 2023

Entrepreneurs can employ popular trends, challenges, and collaborations with influencers to reach a wider audience and gain viral attention. Brand messaging, engagement, and customer awareness are the main goals of the TikTok campaign. TikTok influencer marketing helped me significantly boost my conversion rate.

Entrepreneur 101

Entrepreneur Audience PPC Campaign 101

Up and Running

JANUARY 22, 2020

Organic Social Media Campaigns. When writing such posts, be sure that your tone and style of writing is helpful, descriptive, fun and conversational. Not only can you run organic campaigns for free on social media, but you can also reach a wide range of audience sectors. Word-of-Mouth Marketing. Email Marketing. Referral links.

SMS 101

SMS Marketing Affiliate Social Media 101

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? It’s time to be proactive in finding customers, engaging them in two-way conversations, and listening carefully to their message, as well as projecting yours.

Marketing 240

Marketing Viral Channel Metrics 240

Duct Tape Marketing

JANUARY 17, 2014

Video, an online marketing platform that has seen a sharp rise in use and effectiveness, is an often overlooked means for driving relevant traffic to your site – and generating interest in your campaign. The right face on your video campaign can foster trust. A voice also translates your message in an essential way. Grab attention.

Video 75

Video Marketing Harvest Bandwidth 75

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. There’s no telling what will go viral.

Sales 115

Sales Customer Viral Marketing 115

YoungUpstarts

DECEMBER 26, 2018

by Kevin Lund , CEO of T3 Custom and author of “ Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human “ . In the age of conversation, however, using the same old megaphone isn’t enough. Today’s social media audience demands that companies participate in the 24/7 conversation.

Social Media 147

Social Media Demand Media Audience 147

Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. Measure conversion rates. Just put in your credit card.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

JANUARY 11, 2013

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Case #2 – Unique Hotels Facebook Campaign. Some of them good, some not so much. Case studies.

Campaign 95

Campaign Estonia Social Media Viral 95

YoungUpstarts

JULY 4, 2019

In today’s digital world, negative feedback can quickly go viral, leading to potential disaster for even the biggest brands. Brands who lead conversations online inevitably attract the attention of the press, as well as online influencers. Before long the brand had gone viral, for all the wrong reasons.

Reputation 168

Reputation Management Australia Boston 168

Both Sides of the Table

APRIL 28, 2010

It’s true that the carrier then gets their huge slice for being the billing and payment engine but the idea is that you as a website more than make up for this in terms of customer conversion. It is a platform to help brands building viral marketing campaigns. It’s a hot but still relatively nascent market area.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

Up and Running

JULY 26, 2016

Selling a product is a tough process, full of “no’s,” whether they come on the phone with a prospect or as a low conversion rate on your landing page. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. This is when metrics come into play.

Revenue 60

Revenue Acquisition Channel Campaign 60

Duct Tape Marketing

APRIL 4, 2016

What Makes a Video Viral? That’s why when a piece of media takes the internet by storm and goes viral, more often than not it is a video. That’s why when a piece of media takes the internet by storm and goes viral, more often than not it is a video. But what makes a video viral? What does it mean to go viral?

Viral 28

Viral Video United States Internet 28

YoungUpstarts

SEPTEMBER 18, 2017

Wondering what your audience is glued to while you are busy using traditional advertising, core campaigning, and doing paid marketing for your products? Exactly where they need to be, on their smart screens scrolling some viral internet discussion. by Uzair Khan, VP of Sales & Marketing at Enterprise Monkey. 6: Feedback is Gold.

Social Media 200

Social Media Media Marketing Viral 200

Duct Tape Marketing

SEPTEMBER 30, 2022

5:26] Typeform really seems like more of a conversation in comparison to a regular form– how often do you fight the idea that people perceive it as ‘just a form where they only need the data’? [7:55] And if you're listening and you have not experienced Typeform, I mean, it really feels more like a conversation.

Marketing 75

Marketing Differentiation B2C PR 75

ConversionXL

JULY 7, 2020

The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . Even after you’ve run campaigns, keep an eye on what your direct and indirect competition does. . Quit boards with a low virality score (which you can check in Tailwind). Colorful design.

Marketing 114

Marketing Viral Campaign Search 114

ConversionXL

JANUARY 31, 2014

We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. Why You Should Focus On Clicks Before Conversions. Do This: Set up your conversion goals in Google Analytics. Conversion rates for our top Adwords are way up. The Conversion Funnel Survival Guide.

Analytics 134

Analytics Video Matching Conversion 134

crowdSPRING Blog

JUNE 11, 2013

And they put their collaborative money where their mouth is: AMP got its start by an Indiegogo campaign. Our website is for professionals working on very specific issues, so that created a challenge in getting the campaign to go viral. I’m looking forward to those conversations. Follow Sarah on Twitter @sarahmck.

Small Business 77

Small Business Technical Review Cofounder Viral 77

The Startup Toolkit

NOVEMBER 10, 2012

Until you have the roadmap nailed down, you can’t scale sales (it would be like throwing money at a big search campaign before you know your lifetime values and conversion rate). It’s as big of a deal as getting your viral loop working — it’s how you’re going to acquire customers at scale.

Hiring 51

Hiring Founder Viral Early Stage 51

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. directly resulted in conversions.

Customer 102

Customer Viral Audience Campaign 102

The Startup Magazine

SEPTEMBER 30, 2018

Respond to commenters in real time so that you can start the conversation. You can earn tremendous brand exposure and real good conversions if you know the tricks to engage your audiences via super cool offers they can’t refuse. Track your KPIs and optimize your campaigns for more conversions. 4- Run Contests and Offers.

Social Media 96

Social Media Media Sales Audience 96

crowdSPRING Blog

MAY 9, 2018

By fostering and participating in these conversations, savvy businesses stay deeply in touch with their consumers’ interests, wants, and dislikes. This is hardly a surprise: a viral-friendly experience and Instagram aesthetic heavily inform the Glossier marketing campaign.

Marketing 90

Marketing Social Media Cofounder Design 90

Both Sides of the Table

DECEMBER 20, 2010

Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. They need a stronger campaign about consumption rather than sending Tweets. Look at Quora.

XML 349

XML Curation RSS Viral 349

www.forentrepreneurs.com

FEBRUARY 2, 2010

However, for the trials that they did receive they were successful at converting them to closed deals at the expected conversion rate. Peeling back another layer, they will tell you that the number of trials is equal to the visitors to the site x the conversion rate of those visitors to trials. But this can be expensive to increase.

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

JANUARY 21, 2009

Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? For your Search campaigns. Facebook, in its quest for world domination, runs a world wide campaign (of whatever sort, really, make one up). Campaign 2: 50k sign ups. "Top

Analytics 75

Analytics Conversion Campaign Metrics 75

YoungUpstarts

OCTOBER 5, 2015

For businesses that want to promote specific products and increase conversions, product videos are truly valuable. Hey, you never know, your video may end up going viral if you make it engaging enough and fun enough to watch. Few other forms of marketing have the same results as a great video campaign. Non-Stop Exposure.

Video 100

Video Product Reputation Viral 100

ConversionXL

MAY 27, 2022

Clicks and conversions are typical KPIs for paid media. Where you might have optimized paid ads for conversions in a lead generation strategy , in a demand generation paid media strategy, you’re aiming for the top of the funnel too. Conversions, engagement, and revenue increased across the board. Not tailoring your messaging.

Demand 124

Demand B2B Distribution Channel 124

Startup Lessons Learned

JULY 6, 2020

You can listen to our conversation on Apple , Google, or wherever you like to download podcasts. In addition, a complete transcript of our conversation follows the show resources below. His main message throughout all of this, Let's not waste the opportunity this time.Here's my conversation with Alpha Lee.

Artificial Inteligence 60

Artificial Inteligence Open Source Cofounder Design 60

Board Effect

APRIL 7, 2020

Underground forms are flooded with the same types of conversations. The conversations of criminals are hidden from the general public. Cybercrime encompasses phishing attacks , stealing credentials, monetary fraud, ransomware campaigns, email spam, malware, and more. Be Aware of State-Sponsored Hacking Campaigns.

North Korea 59

North Korea Russia Ukraine Mongolia 59

Up and Running

JULY 21, 2015

In addition to generating conversions, compelling ads that inspire an emotional response in your users will also spark discussions. However, you can’t simply rely on bland advertisements and product placements if you want your business to go viral. The call to action has to compel them to react on a personal level.

Campaign 60

Campaign Advertising Viral Audience 60