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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

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Why Email Automation is a Must For Your E-commerce Businesses

The Startup Magazine

Email marketing is one of the most popular channels of communication and information exchange. It can be deciphered from the fact that the number of emails sent and received per day is expected to reach a whopping 347 billion in 2023. In addition, do you know you can get a return of $44 for every $1 spent on an email?

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How to QA Ecommerce Email Campaigns to Increase ROI

ConversionXL

I don’t have to convince you that email is important: Email is a cost-effective way to get sales. Email includes your most-interested customers. Email maxes out revenue from big sale periods. And, according to Klaviyo, emails initiated 30% of those sales. But do you work on your email?

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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers.

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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

Email marketing is dead.” But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5% If you’re unpersuaded by statistics, also recall that: If you own your email list, you pay nothing to reach subscribers.

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Cold Emails: Can They Work, Or Are They Just Spam?

ConversionXL

Cold emails are unsolicited emails sent to previously uncontacted recipients. To many, cold emails are synonymous with spam and a nuisance—one reason why U.S. hours checking their work email each day. Why would anyone want to use cold email? Still, it’s easy to get cold emails wrong. workers spend 3.2

Email 130
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Why Email Marketing Is (Still) Important In 2022

Duct Tape Marketing

Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: Email marketing is still as relevant as ever. 5:08] What is the state of email marketing in the overall mix today? [7:36] 16:30] How do use email to actually build trust? [18:19] ConstantContact.com.

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