article thumbnail

Bitesize Tuesday: Tracx, Innovid, Kenshoo, uTest and More Investment Rounds [recap]

VC Cafe

The startup Tracx , which provides a SaaS solution for tracking and managing marketing campaign on social networks, has received an undisclosed investment from Israeli angel Zohar Gilon. The round is intended to support Kenshoo’s expansion into France, Germany and Asia.

article thumbnail

6 tips to bridge cultural differences in marketing communication

The Startup Magazine

We’ve listed 6 tips to bridge cultural differences and create a successful marketing campaign. Self-development is a great angle for a marketing campaign in Northern Europe, but not in Spain, which is considered a collectivist culture. LinkedIn is THE network for business contacts and B2B marketing, but don’t forget local channels!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Your Startup's Name Matters

mashable.com

Digital Campaigning: Meet the Marketing Wizards of D.C. Digital Campaigning: Meet the Marketing Wizards of D.C. Cartoon Network Favorites Star in Strange Video. 5 Better Ways to Network on Twitter and LinkedIn. of Web Users Meet Singles on Social Networks [STUDY] Want to Highlight Your New Facebook Pictures?

Naming 84
article thumbnail

How to Plan Your Social Integration Strategy

mashable.com

(My company’s CEO, Patrick Salyer, explains why multiple online personas make it imperative that companies offer social logins beyond Facebook Connect.). Sure, Facebook will almost always be the dominant player in share-of-logins, but we’ve seen the other players account for up to a combined 60% share of social logins.

article thumbnail

HOW TO: Build an App for Your Small Business

mashable.com

There are also tons of tools for creating your own microsites, Facebook apps, social networks, blogs and more. This is a good choice if you need ongoing support and are ready to make a greater commitment to tech-based marketing than just a one-off mobile or social app. GE Campaign Turns YouTube Videos and.

article thumbnail

16 Tips for Picking the Perfect Startup Name

mashable.com

You’ve probably already used this trick when a username is taken on one of the big social networking sites. Digital Campaigning: Meet the Marketing Wizards of D.C. Digital Campaigning: Meet the Marketing Wizards of D.C. Cartoon Network Favorites Star in Strange Video. Social Media Lists. Social Media.

Naming 104
article thumbnail

Pick the Perfect Name for Your Startup

mashable.com

Frances McInnis is a journalist and crossword enthusiast based in New York City. 3) Check the social network username site www.knowem.com to see who else is using something similar. View More » Social Good President Obama Tells Gay Teens "It G. GE Campaign Turns YouTube Videos and. And Good luck!

Naming 94