Up and Running
AUGUST 21, 2014
If you have pay-per-click campaigns, you need to understand how they’re doing, how much money you’re spending on them, which of your keywords if you’re using a pay-per-click campaign are working, which ones are not. You need to be really well-versed in top referrers, unique visitors, keywords. If we increase our-.
Duct Tape Marketing
APRIL 26, 2023
Recent episode featured Max Novak, the founder of Nova Cast, where he talked all about how podcast booking campaigns create value for listeners and for brands. I never learned to roast a chicken and I never had kids and my career trajectory has been very windy as opposed to a straight hockey stick that it's supposed to be.
ConversionXL
APRIL 3, 2019
Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. The reality is that it’s hockey stick growth—you have to spend tons of money before you see any results (and then the results are exponential). SEOs were only marginally better than non-SEOs.
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