Startup Professionals Musings

FEBRUARY 27, 2016

Keep all IP details close to the vest. Don’t forget to account for the time and cost of crowdfunding campaigns. They forget about the platform fee -- typically 5 percent -- taxes on pledges, preparation and social media commitment to prepare and execute the campaign, and the give-back required if you don’t meet your goal.

Non-disclosure Agreement 120

Non-disclosure Agreement Intellectual Property Technical Review Vesting 120

ConversionXL

JANUARY 12, 2016

Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? Do they have PPC campaigns showing up in organic results. Are you doing country filtering?

Analytics 48

Analytics Software Review eCommerce PPC 48

SoCal CTO

MAY 15, 2009

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). This Panel will explore issues such as: How can companies best utilize social networking media? What are the risks and rewards? Can social networking be a money-maker for companies?

Social Network 150

Social Network Networking Los Angeles Fractional CTO 150

ConversionXL

MARCH 4, 2020

Exclude office IP addresses using Google Analytics filters. Check that there are no filters editing your campaign final URLs. Some solutions, like excluding your internal IP address, take just a couple minutes to implement. How to fix it. The solutions are straightforward. Image source ). Why does it happen? Conclusion.

Analytics 88

Analytics IP Metrics Conversion 88

Duct Tape Marketing

MAY 1, 2023

Also, by focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience. You know, questions like that or prompts like that will get you started on some ideas, on some projects, on maybe some campaigns. You never really know sometimes till you play with it.

Marketing 82

Marketing ChatGPT Framework Technical Review 82

Occam's Razor

JUNE 25, 2012

Information like IP address, the page requested, time stamps, browser ids and more are stored. But information like IP address, browser user agent id, time stamps, page urls and much more are recorded in web logs. Nuance on the cookie issue:] Cookies are fine, IP addresses can't be collected or only partly collected.

Analytics 130

Analytics IP Web Metrics 130

ConversionXL

JUNE 24, 2020

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Some networks are highly sophisticated, and organisers disguise their IP addresses.

PPC 121

PPC IP Idaho Non-Compete 121

Occam's Razor

SEPTEMBER 20, 2010

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122

Analytics Software Review Campaign Flash 122

Haystack

DECEMBER 29, 2018

companies, more sensitivity around technology IP and security. Are we just at the beginning of massive, widespread hacking and disinformation campaigns, even against corporations and individuals? In the meantime, we have what we have today. This is again a much deeper topic to explore and I will do that in early 2019.

Technical Review 165

Technical Review Venture Capital Russia China 165

Duct Tape Marketing

JANUARY 31, 2024

The key takeaway is clear: businesses must proactively implement these crucial changes to safeguard their domain reputation and ensure successful email marketing campaigns. 07:42] Are there things to be looking out for when using a service like Active Campaign? [08:45] 02:17] What does authentication mean? [07:42]

Email 86

Email Technical Review Software Review IP 86

ConversionXL

AUGUST 31, 2017

There are a lot of available configuration options, for example you can add multiple filters such as user IP address, localisation or cookie values. The test segmenting features are very robust, actions can be triggered by device, ip, cookie, audience type and at specific times of day allowing us to test whatever we want, when we want.’

Software Review 129

Software Review Technical Review Analytics Algorithm 129

Early Growth Financial Services

JULY 30, 2015

But before you upload your product video and hit the launch button on your campaign, there are some things you need to know. Traklight CEO Mary Juetten shared her insights during our Safe Crowdfunding: Tips For Your Campaign webinar. Before you go public with your campaign, you need to identify and protect your IP.

Campaign 28

Campaign IP Viral Video 28

This is going to be BIG.

JUNE 19, 2012

Buddy Media helps the world's largest, most-trusted brands navigate social media, extending their advertising campaigns into the social world. Through our unique Brand Advocate Process, Buddy Media plans, develops, promotes and monitors "app-vertising" campaigns , increasing engagement and interaction between people and brands.

Software 105

Software Media Social Media Advertising 105

Up and Running

SEPTEMBER 22, 2014

My business doesn’t have IP. 100% of businesses have Intellectual Property (IP). IP is not just for tech businesses or inventors. Even if you simply decide to launch a crowdfunding campaign, you’re exposing your IP to risk. In fact, over 90 percent of a startups’ value can be made up of IP.

Intellectual Property 123

Intellectual Property Non-disclosure Agreement IP NDA 123

Both Sides of the Table

MAY 8, 2016

They did several partnership launches with social good campaigns including the World Wide Fund for Nature and Malaria No More. So every company that I now work with or talk to that has a need for character-based IP — I always direct them to Andrew.

IP 150

IP Revenue Campaign Video 150

Up and Running

SEPTEMBER 8, 2014

This is where I could have taken a lesson from Gillette’s “Never let them see you sweat” ad campaign from the 80s. Because I was late, I wasn’t able to check that my slides would be presented in the format I had hoped—and sure enough, the fonts looked wonky and the slide formatting resulted in text running off some of the pages.

Hockey Stick 114

Hockey Stick Technical Review Due Diligence Seattle 114

YoungUpstarts

FEBRUARY 11, 2016

Advertisers and marketers had lower ROIs since buyers didn’t have much control over exactly what kind of inventory they were buying as well as the ability to optimize throughout the campaign. In reality it is easy as ABC: Audience, Budget & Creative: A – Audience : Who is the target audience for this campaign?

Advertising 100

Advertising Cofounder Campaign IP 100

ConversionXL

APRIL 7, 2021

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. DemandBase. The short answer is no.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

AUGUST 11, 2020

There are few things worse as a marketer than putting a ton of time and effort into your email campaigns only to see them perform poorly. While the usual suspects of content , design , and campaign strategy make a difference, none of that matters unless your email actually makes it to your subscriber’s inbox. Domain Keys (DKIM).

Email 121

Email IP Reputation Campaign 121

ConversionXL

FEBRUARY 29, 2016

Promotional emails are strategically sent to promote a specific marketing initiative or campaign. Campaign Monitor ($29-699 / month). Use a dedicated IP for transactional emails. Identify all of the machines, IP addresses and sending domains you use. For example, a summer sale or a holiday coupon. 399.95 / month).

Email 48

Email Canada Technical Review Software Review 48

ConversionXL

MARCH 20, 2019

Ultimately, a successful ABM campaign needs to solve three problems. For example, if multiple users from a company (usually identified by IP) are reading about how to reduce their corporate real estate footprint, it may flag that company as a strong prospect for a seller of space management technology. Show ads based on IP address.

Software Review 117

Software Review Software Marketing IP 117

Duct Tape Marketing

MAY 22, 2019

In other words, if you’re trying to check on results and track results, sometimes it’s a little challenging if your IP address is in Kansas City, Missouri. People searching for SEO campaign were landing on it and they wanted what you said. What’s the best way to localize results? It doesn’t make any sense.

SEO 60

SEO Kansas City Kansas Missouri 60

Duct Tape Marketing

MAY 6, 2016

OnGuardOnline.gov is a partner in the Stop Think Connect campaign, led by the Department of Homeland Security, and part of the National Initiative for Cybersecurity Education, led by the National Institute of Standards and Technology. The FTC manages the site, in partnership with the other federal agencies.

Small Business 34

Small Business SBA Small Business Administration Security 34

YoungUpstarts

MAY 9, 2016

Use the marketing campaigns of more established online presences. Secondly, sharing tips and information can make your campaign stronger than you might be able to make it alone. Some are concerned that the potency of email campaigns isn’t what it used to be. It does this through using the location of a browser’s IP address.

Social Media 100

Social Media SEO Campaign IP 100

The Startup Magazine

SEPTEMBER 20, 2017

1 SEO and Social Media Campaigns. Social media campaigns can be incredibly effective means of boosting sales and increasing reach to targeted markets. If you own the IP on a particular technology or information product, then you can create licensing agreements for other businesses to sell your product for you.

LBO 65

LBO Merger Social Media Startup 65

ReadWriteStart

FEBRUARY 2, 2011

The LaunchRock service gives you the tools to build your launch page - you simply point the A record of your domain to the IP address LaunchRock provides. You'll get a unique URL to share as well as analytics about who and how much sharing is going on.

Viral 135

Viral Philadelphia Widget IP 135

ultralightstartups.com

MAY 20, 2013

Engage an IP lawyer for more thorough analysis). Test shortlisted names using trial Google AdWords campaigns to see which names get the best click-throughs (the tactic is described in The Four Hour Work Week and on Marketing Experiments ). Also try the company search on Hoovers. Distinctive. Do not be afraid to use non-.com

Naming 45

Naming Startup Technical Review Cofounder 45

ConversionXL

NOVEMBER 3, 2016

But in an account-based marketing thing, you might even want to throw up some things like Demandbase on the high end to LeadLander on the low end that do help you resolve IP addresses into companies, so you know which companies hit your website. There you want to look at things in clumps and aggregates. What do they have in common?

B2B 48

B2B Conversion B2C Sales Cycle 48

The Next Web

SEPTEMBER 20, 2012

“As if Apple built Wildfire for the mass,” boasts this startup, which helps marketers launch promotional campaigns across multiple platforms. Like a Spotify for books, 24symbols is a service to read digital books, on any Internet-enabled device, based on a subscription model. Antavo ( Antavo.com ). Bluefields ( Bluefields.com ).

Startup 123

Startup IP Cloud Algorithm 123

Duct Tape Marketing

APRIL 27, 2023

Recent, an episode featured Max Novak, the founder of Nova Cast, where he talked all about how podcast booking campaigns create value for listeners and for brands. The MarTech Podcast share stories from world-class marketers who use technology to generate growth and achieve business and career success.

Technical Review 65

Technical Review Cofounder Kansas City Tulsa 65

mashable.com

AUGUST 31, 2010

SCVNGR Makes Major Enhancements to iP. GE Campaign Turns YouTube Videos and. Apple Declared "Marketer of the Decade" This iPhone 4 Costs $8 Million Next Apple Event Goes "Back to the Mac" View More » Mobile Starbucks Stores in New York Now Acce. 10 Wonderful Wildlife iPhone Photographs Android Gingerbread Confirmed, Mascot.

LLC 75

LLC Social Media Startup Philadelphia 75

mashable.com

AUGUST 31, 2010

SCVNGR Makes Major Enhancements to iP. GE Campaign Turns YouTube Videos and. Apple Declared "Marketer of the Decade" This iPhone 4 Costs $8 Million Next Apple Event Goes "Back to the Mac" View More » Mobile Starbucks Stores in New York Now Acce. 10 Wonderful Wildlife iPhone Photographs Android Gingerbread Confirmed, Mascot.

LLC 75

LLC Ruby Social Media Startup 75

Ben's Blog

JUNE 28, 2011

This was not so illogical as most companies didn’t even run TCP/IP—they ran proprietary networking protocols such as AppleTalk, Netbios, and SNA. During that period, several times a quarter Mike would assemble an entire marketing campaign or product strategy in his sleep.

CTO 78

CTO Internet Illinois Cofounder 78

mashable.com

OCTOBER 16, 2010

SCVNGR Makes Major Enhancements to iP. GE Campaign Turns YouTube Videos and. Apple Declared "Marketer of the Decade" This iPhone 4 Costs $8 Million Next Apple Event Goes "Back to the Mac" View More » Mobile Starbucks Stores in New York Now Acce. 10 Wonderful Wildlife iPhone Photographs Android Gingerbread Confirmed, Mascot.

Angel Investor 84

Angel Investor Venture Capital Social Media Technical Review 84

mashable.com

OCTOBER 16, 2010

SCVNGR Makes Major Enhancements to iP. GE Campaign Turns YouTube Videos and. Apple Declared "Marketer of the Decade" This iPhone 4 Costs $8 Million Next Apple Event Goes "Back to the Mac" View More » Mobile Starbucks Stores in New York Now Acce. 10 Wonderful Wildlife iPhone Photographs Android Gingerbread Confirmed, Mascot.

Angel Investor 83

Angel Investor Venture Capital Social Media Technical Review 83

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. As you scale up your account-based marketing strategy, tools will be important in helping you unearth accounts and power ABM campaigns. ABM isn’t a quick and easy win.

Customer 98

Customer Marketing Channel Acquisition 98