Occam's Razor
MARCH 23, 2021
Paid Media. Owned Media. The other dimension to consider is most Analtyics teams kick into gear after the campaign is concluded, after the customer interaction has taken place in the call center, and after the funds budgeted have already been spent. Is campaign strategy x better than campaign strategy y ?
Both Sides of the Table
DECEMBER 17, 2013
One of the questions I used to ask in any recruiting meeting for a senior hire or even a junior sales rep is as follows: “When you run sales campaigns do you prefer to . No gate keeper : One of the most destructive forces in a sales campaign is when mid-level manager blocks you from meeting her boss. It’s too strategic. .”
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Both Sides of the Table
MARCH 21, 2013
In the Ad Tech world PS revenue often means providing “media services” as a value-add to using your product. Importantly, make sure that you retain IP rights to your custom work which needs to be part of the engagement contract. At a minimum co-ownership of the IP. rollout support. integration with other systems.
This is going to be BIG.
JUNE 19, 2012
The other day I wrote a post about the lack of Enterprise Software disruption coming out of NYC —and a lot of people responded that I wasn’t citing Buddy Media. Our current focus is on creating sticky, super viral applications that help users get more out of Facebook and other social media.
Startup Professionals Musings
FEBRUARY 27, 2016
Keep all IP details close to the vest. Don’t forget to account for the time and cost of crowdfunding campaigns. They forget about the platform fee -- typically 5 percent -- taxes on pledges, preparation and social media commitment to prepare and execute the campaign, and the give-back required if you don’t meet your goal.
SoCal CTO
MAY 15, 2009
Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Corporations increasingly see social media as a key PR, communications and marketing medium.
Duct Tape Marketing
MAY 1, 2023
Also, by focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience. 14:07] AI prompts for social media content and information. [16:22] It's something that trademarked IP that I call the marketing hourglass. 05:50] Identifying competition. [06:41]
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