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Common B2B Challenges and How To Solve Them

ConversionXL

This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline. Nobody has time to wait 3-4 months to see the results from the marketing campaigns.

B2B 150
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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is site search tracking turned on? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Is eCommerce tracking turned on?

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Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It

ConversionXL

Thank you pages” for lead forms are often generic—and, by default, set to be indexed by search engines. This can cause those pages to appear in search results for brand queries (even showing up as sitelinks beneath the homepage ). Exclude office IP addresses using Google Analytics filters. Why does it happen? How to fix it.

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122
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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Some networks are highly sophisticated, and organisers disguise their IP addresses.

PPC 121
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Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

In other words, if you’re trying to check on results and track results, sometimes it’s a little challenging if your IP address is in Kansas City, Missouri. I search all my favorite sites all the time and so in my view of search, they’re going to probably rise to the top, aren’t they?

SEO 60
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EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

Occam's Razor

Information like IP address, the page requested, time stamps, browser ids and more are stored. But information like IP address, browser user agent id, time stamps, page urls and much more are recorded in web logs. Nuance on the cookie issue:] Cookies are fine, IP addresses can't be collected or only partly collected.

Analytics 130