abovethecrowd.com

APRIL 17, 2013

eBay recently launched an aggressive campaign attacking Amazon’s rate table on a vertical-by-vertical basis ( those percentages can be found here ). One company with an astonishingly high rake is recently IPOed Shutterstock, a photo-purchasing marketplace where the content owner receives only 30% of gross receipts.

Europe 101

Europe Social Network Technical Review IPO 101

Austin Startup

APRIL 26, 2020

In honor of Netflix’s big beat today in the very unfortunate age of COVID-19, I decided to revisit my four-part Bazaarblog series while I was CEO of Bazaarvoice (from our inception in 2005 to our IPO in 2012). Netflix’s initial marketing campaign? Blockbuster’s campaign slogan for “Total Access” is “never be without a movie”.

Technical Review 62

Technical Review Campaign Video Naming 62

Rob Go

JANUARY 29, 2012

The entire Tech world is waiting with baited breath for the filing of Facebook’s IPO next week. Network fragmentation. Social networks should be incredibly robust because of network effects. Social advertising can be pretty compelling, but intent is pretty low, much like display advertising.

Advertising 59

Advertising Mobile Aggregator Distribution 59

mashable.com

JANUARY 13, 2012

(My company’s CEO, Patrick Salyer, explains why multiple online personas make it imperative that companies offer social logins beyond Facebook Connect.). Sure, Facebook will almost always be the dominant player in share-of-logins, but we’ve seen the other players account for up to a combined 60% share of social logins.

Technical Review 78

Technical Review Social Media Social Network RSS 78

Agile VC

APRIL 13, 2012

And going even further back there have been a few random ones have been built before like Salesforce.com and e-tailer RedEnvelope (IPO’d in 2003 though now defunct as a company). If my memory serves me, <10% of our pre-IPO employees at PayPal lived in SF and literally 1 of the first 40-50 folks at LinkedIn were city-dwellers.

Silicon Valley 185

Silicon Valley San Francisco San Jose Startup 185

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Start with a five-dollar-a-day SEM campaign. Launching is about creating circles within circles (groups of people that connect) and social networking, word of mouth, and real-world advertising are all contributing factors. Dont scale.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

OCTOBER 6, 2008

The site is now a sad footnote in the history of Social Networking Services. I managed to convince myself that the solution to all of our companys problems were contained in that book, and that if we just faithfully executed a marketing campaign around the principles therein, wed solve everything. But none of that happened.

San Francisco 128

San Francisco Lean Continuous Deployment Agile 128

Startup Lessons Learned

DECEMBER 16, 2008

For example, IMVU runs frequent promotional campaigns that offer discounts, special events, and other goodies to its customers. From a strictly "promotional marketing" point of view, they probably run those campaigns more than is optimal (theres always fatigue that diminishes the ROI on promotions the more you use them).

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Scalable Startup

FEBRUARY 1, 2013

Then from a bottoms-up standpoint what you said is exactly right, I think, which is that the new generation of employees grew up on smartphones and tablets and touch and everything, social networking and Twitter and everything else. So GoodData is an actual easy-to-use analytics package.

Software Review 22

Software Review Startup Venture Capital Stock 22

Hunter Walker

JULY 29, 2017

This was before the Facebook IPO. I was really interested in Second Market and idea of a market to trade pre-IPO shares. HW: When you dove into the world of anti-vaxxers you encountered some really interesting conclusions about how extreme groups use social media effectively, and how traditional voices are getting drowned out.

Social Media 82

Social Media Campaign Media Marketing 82

www.vccafe.com

MARCH 11, 2013

Social networking. Social/Sharing. Social functionality. Campaign Monitor. web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. social media and email marketing. Campaign Monitor â?? Create your own social network.

Software Review 53

Software Review Technical Review Startup 53

pandodaily.com

NOVEMBER 29, 2012

Meanwhile, the rash of early liquidity and recent IPOs — unsatisfying as they were — gave liquidity to thousands of employees at large companies, and a subset of those made very real money. This time around, there has been an explosion at the early stages, and the very late pre-IPO growth stages. November 29, 2012.

Technical Review 93

Technical Review Silicon Valley Incubator Syria 93