Both Sides of the Table

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. They are an investment bank that targets the technology & media sectors. We provide strategic advice to digital media companies in a manner that reflects how corporate development is actually done.

Campaign 389
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The Long Economic Case for Snapchat

Both Sides of the Table

Today I want to talk briefly about why I believe Snapchat is an important media company. I’ve heard the new media doubters before as nobody thought Google, Facebook or Twitter would ever make money. From the business perspective you need to understand a few things about media and video in particular.

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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

One of the questions I used to ask in any recruiting meeting for a senior hire or even a junior sales rep is as follows: “When you run sales campaigns do you prefer to . No gate keeper : One of the most destructive forces in a sales campaign is when mid-level manager blocks you from meeting her boss. It’s too strategic.

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Solving for Banner Blindness. Solve Media.

Both Sides of the Table

Solve Media is that. In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. I haven’t really looked at the stats as to the efficacy of these campaigns but it’s a clear response to banner blindness.

Media 288
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Traditional media companies published their stories on the web. And it is the most notable media darling not making any money so everyone is asking the question – how will they make money? We’ve run enough campaigns to known that users have been tolerant of authentic ads. So did the media. was the 2-way web.

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What Tech Entrepreneurs Could Learn from Chamillionaire

Both Sides of the Table

Last night I co-hosted a dinner at Soho House in Los Angeles with some of the most senior people in the media industry with executives from Disney, Fox, Warner, media agencies and many promising tech & media startup CEO’s. On JFDI (play on Just Do It) - Chamillionaire talked a lot about social media.

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How Boards Need to Evolve Over Time

Both Sides of the Table

As we’ve ramped up direct sales over the last few years our need to have relationships with the major media & advertising companies has become critical. So we first turned to solve the question of how to better meet the needs of our growing customer base of large brands and media companies. And here’s the thing.