Startup Professionals Musings

DECEMBER 13, 2019

Ineffective and expensive marketing campaigns. The most cost-effective marketing approaches have changed; from catalogs to web sites, and from television commercials to social media. But I often see premiums being paid for social media monitoring, standard accounting, and facilities mgmt.

Technical Review 306

Technical Review Metrics Social Media Channel 306

Startup Professionals Musings

OCTOBER 26, 2018

Use social media and the media to build demand for change. Build momentum with an integrated marketing campaign. A successful campaign must not only capture people’s imagination but must have the right integration to move people to a new frame of reference and new thinking. Concept marketing is critical.

Marketing 231

Marketing Demand Campaign Differentiation 231

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 319

Marketing Framework Social Media Metrics 319

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Media 148

Media Social Media Marketing Campaign 148

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. The tools and measurements are the same for both.

Social Media 259

Social Media Media Marketing Startup 259

Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. You can start an SEM campaign with as little as $50 today and get results very quickly. Social-media advertising. One of these experts, David T. Marty Zwilling

Lead Generation 285

Lead Generation SEM Viral Marketing 285

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 252

Media Marketing Startup Framework 252

Startup Professionals Musings

NOVEMBER 16, 2018

You need them not only to close business, but also to keep internal productivity and motivation high, and to use their own social media and friends to spread the word. Opportunities include anyone bringing in a new customer, sharing the load in a social media campaign, or representing the company for a good social cause.

Technical Review 178

Technical Review Marketing Due Diligence Social Media 178

Startup Professionals Musings

MARCH 29, 2021

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. The days of big-bang long-term campaigns that never change are over. Everybody wins, and it spread quickly on social media. These may be live, or immersive online experiences.

Customer 420

Customer Marketing Social Media Campaign 420

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. The tools and measurements are the same for both.

Media 231

Media Social Media Marketing Campaign 231

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media 120

Social Media Media Marketing Campaign 120

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. You can start an SEM campaign with as little as $50 today and get results very quickly. Social-media advertising. One of these experts, David T. Marty Zwilling.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. As well as phone support, customers expect you to accept mobile messaging, and provide quick responses via social media and multiple Internet websites.

Customer 427

Customer Social Media Public Relations Internet 427

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Perception is better than reality. Grow customer relationships versus transactions.

Restful 336

Restful Differentiation Social Media Dilution 336

Startup Professionals Musings

FEBRUARY 27, 2016

Don’t forget to account for the time and cost of crowdfunding campaigns. They forget about the platform fee -- typically 5 percent -- taxes on pledges, preparation and social media commitment to prepare and execute the campaign, and the give-back required if you don’t meet your goal.

Non-disclosure Agreement 120

Non-disclosure Agreement Intellectual Property Technical Review Vesting 120

Startup Professionals Musings

JULY 3, 2012

Instead, you need to undertake an aggressive campaign in the new media, with creative selling messages and promotions. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market. Marketing is done in fits and starts.

Advisory Board 240

Advisory Board Forecast Early Stage Product Development 240

Startup Professionals Musings

AUGUST 21, 2022

Engineering creativity, like innovate low-cost solutions, needs to be combined with marketing creativity, like viral social media campaigns, to build a sustainable competitive advantage today. Creativity is the key word here. Be visual and imaginative, but don’t forget the business details. Dream big but start small.

Engineer 343

Engineer Viral Cofounder Social Media 343

Startup Professionals Musings

DECEMBER 17, 2022

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm. Customer acquisition gets harder and more expensive.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 166

Advertising Marketing Startup Framework 166

Startup Professionals Musings

MAY 15, 2020

Initiate a visible campaign against a common competitor. Believe it or not, Facebook started at Harvard and promoted its exclusivity to this school, then slowly spread to others, when rival social media platform MySpace was inviting everyone to join. Market an image of exclusivity or premium only.

Marketing 425

Marketing Angel Investor China New York 425

Startup Professionals Musings

APRIL 20, 2011

Instead, you need to undertake an aggressive campaign in the new media, with creative selling messages and promotions. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market. Marketing is done in fits and starts.

Advisory Board 232

Advisory Board Startup Forecast Early Stage 232

Startup Professionals Musings

APRIL 4, 2020

For example, I often hear proposals for new online social media or collaboration platforms, maybe more specifically tuned to inventors or artists, or easier to use, and populated by experts, to compete against Slack or Facebook. Investors are looking for breakthrough solutions to fund.

Artificial Inteligence 336

Artificial Inteligence Startup Cofounder Framework 336

Startup Professionals Musings

AUGUST 17, 2018

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. You can start an SEM campaign with as little as $50 today and get results very quickly. Social-media advertising. One of these experts, David T. Marty Zwilling.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Startup Professionals Musings

MARCH 20, 2020

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm. Customer acquisition gets harder and more expensive.

Hockey Stick 307

Hockey Stick Guerilla Acquisition Revenue 307

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Cost 120

Cost Social Media Marketing Framework 120

Startup Professionals Musings

APRIL 25, 2014

Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. You can start an SEM campaign with as little as $50 today and get results very quickly. Social-media advertising. One of these experts, David T. business David T.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Content that works should be relentlessly repurposed, from web site to social media, events, etc.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

NOVEMBER 17, 2021

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Predictive advertisement targeting.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Professionals Musings

APRIL 12, 2010

Instead, you need to undertake an aggressive campaign in the new media, with creative selling messages and promotions. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market. Marketing is done in fits and starts.

Advisory Board 125

Advisory Board Startup Forecast Early Stage 125

Startup Professionals Musings

AUGUST 6, 2016

Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. You can start an SEM campaign with as little as $50 today and get results very quickly. Social-media advertising. One of these experts, David T. Marty Zwilling.

Viral 120

Viral Lead Generation Customer SEM 120

Startup Professionals Musings

MAY 31, 2012

Then there is the Internet, delivered through every media, including your smart phone, where the volume of data spewing out is like a new Library of Congress every 15 minutes. Build a media kit, publicize endorsements from friends and beta customers, get dialogs going on Twitter, and optimize your website landing pages.

Social Media 261

Social Media Startup Media Campaign 261

Startup Professionals Musings

NOVEMBER 17, 2019

Engineering creativity, like innovate low-cost solutions, needs to be combined with marketing creativity, like viral social media campaigns, to build a sustainable competitive advantage today. Creativity is the key word here. Be visual and imaginative, but don’t forget the business details. Dream big but start small.

Entrepreneur 240

Entrepreneur Engineer Viral Cofounder 240

Startup Professionals Musings

JULY 8, 2013

Then there is the Internet, delivered through every media, including your smart phone, where the volume of data spewing out is like a new Library of Congress every 15 minutes. Build a media kit, publicize endorsements from friends and beta customers, get dialogs going on Twitter, and optimize your website landing pages.

Entrepreneur 262

Entrepreneur Social Media Media Campaign 262

Startup Professionals Musings

MAY 1, 2019

Suddenly you face new overhead, with hiring, office space, benefits, and new advertising campaigns. It’s time to really focus on social media, videos, and email. As transaction volume increases, delivery costs go up, returns increase, and quality problems can cost you plenty. Follow-up on receivables and watch the terms of big orders.

Silicon Valley 215

Silicon Valley Bankruptcy Metrics Valuation 215

Startup Professionals Musings

MAY 28, 2017

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. As well as phone support, customers expect you to accept mobile messaging, and provide quick responses via social media and multiple Internet websites.

Customer 144

Customer Social Media Public Relations Internet 144

Startup Professionals Musings

APRIL 9, 2023

Many studies have shown that hidden bonuses and infrequent large rewards have less impact on team performance than frequent public recognition from small wins, including saving a key customer, leading a social media campaign that benefits the business, and public speaking events.

Social Media 294

Social Media Global Campaign Leadership 294

Startup Professionals Musings

AUGUST 4, 2023

These might include anyone bringing in a new customer, representing the company in a good social cause, or participating in a video or social media campaign on their own time. It doesn’t take a huge marketing budget to provide public recognition in team meetings for individual initiatives that can benefit the company. Reward success.

Founder 239

Founder Architecture Startup Public Relations 239