Steve Blank

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

Audience(s), Message, Media, Messenger. Select the media you want the message to be read/seen/heard on. These are very different audiences, each requires its own messages, media and messengers. They created the “Intel Inside” campaign. Step 3: Media. or social media (Facebook, Twitter, etc.).

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Organizational Debt is like Technical debt – but worse

Steve Blank

They had reinvented a traditional print media category onto web and mobile devices for a new generation of users who were no longer buying magazines but reading online. Equally important their VP of Marketing had brilliantly executed a stream of social media campaigns (Facebook likes and partnerships, email campaigns, etc.)

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Artificial Intelligence and Machine Learning– Explained

Steve Blank

Programs/applications can be games, social media, office applications, missile guidance systems, bitcoin mining, or even operating systems e.g. Linux, Windows, IOS. Nation states have used AI systems to enhance disinformation campaigns and cyberattacks. AI/ML Information warfare.

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Why GE’s Jeff Immelt Lost His Job – Disruption and Activist Investors

Steve Blank

He sold off slower-growth, low-tech, and nonindustrial businesses — financial services, media, entertainment, plastics, and appliances. If their campaign is successful, like Trian’s was at GE, they’ll have a seat on the board and a new CEO and management. He doubled GE’s investment in R&D.

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Technology, Innovation, and Modern War – Class 17 – Organizational Design – Safi Bahcall

Steve Blank

Misinformation Warfare : Disinformation campaigns designed to influence large numbers of people in subtle ways will likely be a mainstay of future conflict. States can utilize subversive and disruptive messaging on social media and other platforms to sow discord and confusion within an adversary’s borders.

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Hacking for Defense @ Stanford 2020 Lesson Learned Presentations

Steve Blank

Team Election Watch – Open Source Tool to Track Political Influence Campaigns. Steve Weinstein 30-year veteran of Silicon Valley technology companies and Hollywood media companies. If you can’t see the video of the Helmsman team presenting click here. If you can’t see the Helmsman slides click here. He runs H4X Labs.

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Entrepreneurs are Everywhere Show No. 26: Javier Saade and Hillary Hartley

Steve Blank

He also co-founded three companies: a broadcasting network, Air America Media, a solar energy company, Atenergy and a branding agency, Brand Maestro. the FEC deals with campaign finance information, regulating and disclosing all that information. Javier explained how the SBA helps drive entrepreneurship in the U.S.: