View from Seed

MARCH 22, 2016

You don’t have the traction, the big-dollar investments, or the marketing staff to attract media attention. Your crowdfunding campaign. Your crowdfunding campaign hit it out of the park. The irony hurts. Yet often it’s positive press that helps grow your user base, build credibility, and get investors on board.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

View from Seed

AUGUST 27, 2014

Naturally, this leads to more open jobs for in-house writers at startups, instead of your more traditional media outlets, PR firms, and advertising agencies. Media outlets constantly hire writers who are great at the nuts and bolts of writing, interviewing, and so on, and they then learn to become subject matter experts.

Hiring 335

Hiring Startup Technical Review PR 335

View from Seed

MARCH 3, 2015

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We hit a challenge once we got to social media, because it was becoming much more crowded in our space with more businesses educating and creating more content. NVV: How did you adjust?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

View from Seed

DECEMBER 6, 2018

It’s not about teeing yourself up for one big fundraising process six months prior to cash-out, but rather often the optimal path is an running ongoing campaign with prospective VCs who demonstrate true interest. and hopefully media coverage?—?by Of course, the best way to execute isn’t a funding announcement alone.

Seed Stage 201

Seed Stage Stealth Seed Capital Later Stage 201

View from Seed

MARCH 10, 2015

What about the sports media landscape overall? Whereas ESPN only promotes ESPN content in their app and other channels, we could include the big, national outlets plus local coverage, social media discussion, and more. NVV: Let’s begin at the beginning: Why did Bleacher Report even want to launch this app?

Mobile 120

Mobile San Francisco Curation Seed Stage 120

View from Seed

JANUARY 8, 2015

My definition is as follows: Content marketing is just solving the same problems that your product solves through media you create and promote. Show me a PPC campaign capable of doing that. This also doubles as the mentality startups need to accept in order to succeed. That’s it! Jargon and complexity need not apply.

Seed Stage 120

Seed Stage Startup Audience Leadership 120