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How to Use Social Media To Drive Sales

ConversionXL

According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. Thanks to data from AddShopper’s network of over 7000 retailers we can take a closer look at what role social media played in the record breaking results. So don’t use social media to sell per-se.

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10 random online resources for Entrepreneurs (2010 version)

crowdSPRING Blog

The columnists cover everything from media to finance to advertising to economics and I benefit from them all. We have CapitalOne Visa card which comes with a straightforward and fairly generous reward program, no annual fee, and a simple to use website with online redemption functionality. Photo: Armando Maynez.

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The 4 Keys to Building Brand Loyalty with Millennials

Up and Running

Because they weren’t being engaged on social media. While the TV commercial was running, they were preoccupied catching up with trends on social media. Millennials respond well to social media messages and marketing. A brand’s social media presence has become so important that we even have awards for the most buzz-worthy.

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Integrating SMS into Existing Marketing Efforts

Up and Running

In short, SMS really shines when it is used to support an existing marketing campaign. You can use in-store displays (complete with QR codes), your social media channels, and any other relevant collateral to build the SMS distribution list that is associated with your club. The Long Term Campaign. The SMS Micro Campaign.

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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

It was also easy for the chain to measure the campaign results, compared to measuring the performance of their other marketing channels, like TV and radio. This way, they used the immediacy of texting, for instant gratification, like Coke did in the Share a Coke campaign. Increase options and redemptions. Get a free burger!

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Knowledge

Occam's Razor

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). " Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value. 7 Best Practices.

Analytics 124
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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1.

Analytics 165